Launched in 2017, the Swiss company Finfin AG established itself as one of the most innovative doll companies in the European toy industry. Their I’M A GIRLY fashion dolls and I’M A STYLIST styling heads encourage children to play creatively. All products are co-designed by KIDS4KIDS. The design panel, made up of 9 to 14-year-old kids, tells the brand exactly how the products should look. With over 150 accessories, interchangeable wigs, and dolls with different skin tones, there is a favorite companion for every kid. Now, at the toy fair the brand presents their newest creation I’M A WOW.