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littleBits Droid Inventor Kit Named Creative Toy of the Year by The Toy Association

New York, February 20, 2018 – littleBits today announced its popular and award-winning Droid Inventor Kit has won yet another award, the prestigious 2018 Toy of the Year (TOTY) Award from The Toy Association. The Droid Inventor Kit, which enables kids to create their own custom Droid unit while fostering creativity and problem-solving skills, was named the Creative Toy of the Year at the 18th annual awards ceremony held on February 16.

“We’re honored that our Droid Inventor Kit received the esteemed Creative Toy of the Year award and stood out among hundreds of exceptional candidates,” said Ayah Bdeir, founder & CEO of littleBits. “We strive to empower kids to be creators and inventors by fostering STEAM skills with our kits. Winning this TOTY award is true validation of our hard work and determination to help kids develop their imagination and creativity.”

The winners of each TOTY Award were selected by ballots cast by consumers, mass and specialty toy retailers, media, toy manufacturers and Toy Association members.

With invention at its core, the Droid Inventor Kit fosters creativity and problem-solving skills. In-app challenges encourage kids to reconfigure the littleBits technology in new and unique ways, in combination with household items, so they can create their own custom Droids such as a delivery Droid, a room guardian, and more. To further encourage kids to make inventive new Droids, littleBits created the littleBits Competition: Droid Inventor Kit. The response was overwhelming: hundreds of kid inventors submitted unique Droids, including videos that showcased just how creative and fun the inventing process can be, and how responsive kids are to the littleBits mission of unleashing creativity.

The Droid Inventor Kit includes all the components needed for kids to create their very own Droid. A free app (iOS and Android) completes the experience, providing step-by-step instructions and how-to videos.

  • The app guides kids as they put together their Droid and control it in Drive Mode, Self-Nav, Force Mode, and more, making it the ultimate galactic sidekick.
  • After mastering their Droid Inventor skills, kids continue on to challenges that spark creativity and inspire them to create unique new Droids.
  • Each littleBits electronic block has a different function such as a power, motor, or sensor, which kids can use with their Droid in new and exciting ways.
  • Included stickers and in-app missions encourage kids to customize their Droid using crafts or household objects, giving their Droid its own special personality.
  • Kids will take pride in creating any Droid they imagine, and parents will love the endless play opportunities.

Additionally, an added coding capability will be available in mid-April 2018. For the first time ever, littleBits is bringing coding to its consumer through an easy-to-use drag and drop coding canvas built off of Scratch Blocks.

For more information on the Droid Inventor Kit, please visit www.littleBits.cc.

About littleBits

littleBits empowers kids around the world to become inventors. Founded in 2011 by Ayah Bdeir, its innovative platform of easy-to-use electronic blocks allows anyone to create and prototype with electronics, independent of age, gender or technical ability. As the leader in STEAM (Science, Technology, Engineering, Art and Mathematics) learning, littleBits believes in creating the conditions of invention by creating products that encourage self-directed exploration and problem solving; support grit and tenacity; and create a safe place to experience both failure and accomplishment. The company is dedicated to successfully bridging the gender gap with its gender-neutral platform, attracting an industry high thirty five percent of young girls to invent with littleBits. By embracing STEAM, both girls and boys can invent solutions to the problems that matter to them. The company’s products have won over 150 industry awards in the toy and education industries. littleBits is headquartered in New York. For more information and inspiration, go to www.littleBits.cc.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

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CONTACT:    Lauren Lorenzo
Coyne PR
973-588-2049
[email protected]