NEW YORK, NY | February 14, 2016 – Robotics, drones, creative playthings and family-inclusive toys and games will be among the top toy trends of 2016, according to experts at the U.S. Toy Industry Association (TIA). The trade group announced this year’s hottest trends in toys and play during a packed seminar held this afternoon for media and buyers at TIA’s 113th North American International Toy Fair.
“This year, the toy box will be filled with products from both ends of the spectrum. From high-tech toys to classic and outdoor-based products, there’s something for each child’s interests. The best toys hitting the market are ones that challenge kids and foster their development, all while maintaining an element of fun,” said Adrienne Appell, TIA trend expert. “While the focus is on kids, what’s noteworthy is that many elements of these toys and games encourage parents to join the activities.”
“Toys are the tools of play, and the exciting trends and toys we are seeing here today will foster endless hours of meaningful and fun play,” added Ken Seiter, TIA VP of Marketing Communications.
Leading up to Toy Fair, TIA’s experts collaborate with hundreds of global toy companies to identify the products and trends that will drive consumer spending on play. The toys, games and youth entertainment products shared at the trends briefing made their Toy Fair debut and will appear in stores through the holiday 2016 shopping season.
A summary of the five top trends follows:
Includes: robots/robotic pets, RCs that interact with smartphones, apps that allow kids to play with physical toys in new and different ways, smart tablets for toddlers, augmented reality, wearables, flying nanodrones, etc.
Includes: family and board games; craft activities; outdoor games; etc.
Includes: stop-motion technology and videography sets; food and baking sets; jewelry making, building sets, etc.
Includes: classic toys with an educational twist; infant/pre-school learning toys; science and engineering kits that teach coding and advanced mathematical concepts; activity-based books and educational board games that teach language and culture; toys that encourage parental/educator involvement and teaching; etc.
Includes: novelty toys; high-quality miniature versions of existing lines; franchise collectibles; etc.
Additional information about these trends is available on-site at Toy Fair in the Press Center (through 4 p.m. on Tuesday, February 16 in the South Concourse, above Hall E) or via e-mail to the TIA public relations contact listed on this release. A video of today’s presentation will be posted on the Toy Fair 2016 and TIA websites (ToyFairNY.com/ToyAssociation.org). Visit www.theGeniusofPlay.org to learn about the amazing benefits of toys and play.
About the North American International Toy Fair (www.ToyFairNY.com)
Toy Fair is an annual event that is owned and operated by the Toy Industry Association (TIA). The show brings together more than 1,000 exhibiting manufacturers, distributors, importers and sales agents to showcase hundreds of thousands of toys and youth entertainment products to 7,000+ unique retail outlets from 100 countries.
About the Toy Industry Association (TIA)
TIA is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. TIA is the owner and operator of the North American International Toy Fair, held annually in New York City. The Association serves as the industry’s voice on the cognitive, social, emotional and creative benefits of play, and promotes play’s positive impact on childhood development to consumers and media. TIA has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers and industry on ongoing programs to ensure safe and fun play. For more information, please visit www.toyassociation.org, www.toyfairny.com, or www.thegeniusofplay.org.