Abacus Brands unveils dynamic, educational augmented reality and virtual reality experiences with Professor Maxwell’s™ 5D Labs. Immersive activity kits designed to excite children as they discover STEM learning exercises in a new way! Cutting edge AR/VR technologies guide kids through six diversely themed kits, including Magic, Science, Chef, Universe, Atlas and Safari themes, engaging them with physical projects while fostering learning through experimentation and play. Colorful lesson books come to life, with brilliant Professor Maxwell guiding through each curriculum. Interactive kits put kids in the lab with a “Learn, Experience, Play” play-pattern, while bringing VR fun to the discovery of fundamental lessons they explore.