Now an internationally recognized award-winning brand, HEXBUG was designed to give children a positive experience with robotics at a young age. Our passion for robotics, as demonstrated by our VEX Robotics division, was the main catalyst fueling HEXBUG’s inception in 2007. Representing multiple product lines, our toys span the creative playtime needs of kids as young as 18 months and all the way up through elementary, middle and high school. People are drawn to the HEXBUG brand for our products’ fascinatingly clever behavior and eye-catching packaging. A wholly-owned subsidiary of Innovation First International, HEXBUG is one of three distinct divisions, whose parent company employs over 300 people across nine offices worldwide.