Inklings is an infant novel and toy company that shows children the importance of imagination and creativity. A major aspect of Inklings is the belief that as long as you have your imagination, you’re never really alone. Forward-thinking, gender-neutral characters relay the importance of individuality, acceptance and open-mindedness. The project was developed by three New Jersey-based entrepreneurs and funded by a successful Kickstarter campaign. The pop art illustrated book series about bored babies creating their imaginary friends and the vibrant colored plush toys that accompany them are available now at www.inklingsbaby.com. Follow @inklingsbaby on Instagram and Facebook.