Jay@Play prides itself in creating toys that engage, enlighten and are enjoyed by children in more than 75 countries around the world. Our brands, products, advertising and marketing philosophy are all centered around consumer engagement to drive our sales and engagement at every touchpoint. Jay@Play is the innovation category leader in dolls, plush, youth electronics, collectibles, craft and activities. We consistently create trend setting toy products that sell through and have longevity. Year after year Jay@Play creates buzz worthy products that have line extension success and outstanding brand equity.