The Toy Association's Toy Safety Awareness Month is well underway, with the goal of helping parents, grandparents, and other caregivers keep children safe this holiday season and all year long....

The Toy Association Inc., the business trade association representing a wide array of manufacturers, retailers, licensors, and others involved in the youth entertainment industry, announced today that

From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by...

Three-quarters (75%) of parents say it's getting harder to spot counterfeit toys — and nearly half (47%) say they purchased a toy from an online source that they later found out or suspected was...

69% Say They're Willing to Cut Other Expenses to Ensure Their Kids Have the Top Toys for Holiday, According to New Research NEW YORK, Oct. 22, 2024 /PRNewswire/ -- The Toy Association™ today...