Get Ready for the 115th Annual North American International Toy Fair!

The 115th annual North American International Toy Fair will open its doors to thousands of registered global play professionals to explore more than 440,000 net square feet of exhibit space filled with hundreds of thousands of toys, games, and youth entertainment products.

Toy Fair is produced by The Toy Association, Inc.™ – the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. The Toy Association’s more than 950 members account for approximately 90 percent of the annual U.S. domestic toy market of $26.5 billion.

2018 Show Dates

February 17 - 20, 2018 **SATURDAY – TUESDAY**

Saturday, Sunday, and Monday, February 17-19
9:00 a.m. – 6:00 p.m.

Tuesday, February 20
9:00 a.m. – 4:00 p.m

Additional information about Toy Fair, The Toy Association, and Toy Association spokespeople is available in the Toy Fair Press Kit.

News Releases
Jul 20, 2017

More than 300 Chicago-area children living in foster care received brand-new toys and enjoyed a fun afternoon of play today at a special "Play Your Part – Chicago" event hosted by the Toy...

Jun 21, 2017

The Genius of Play, a national movement to raise awareness about play's critical role in child development and encourage more play in children's lives, today rolled out two new video series that...

Jun 8, 2017

Tens of thousands of children in foster care throughout Southern California and across 10 states will receive the gift of play thanks to nearly 300 local toy industry volunteers who rolled up...

Jun 6, 2017

Most kids score an "A" in play – just watch them on the playground to see how easily they adapt to virtually any situation. But parents don't get high grades when it comes to understanding the...

May 26, 2017

Fidget spinners are the latest must-have gadgets, but as with any object found in a child's environment, parents and caregivers should take precautions to ensure their children are using them...

More »

Toy Fair Information and Contacts

Adrienne Appell
The Toy Association
Stephanie Meyering

More »