Contact Us
Sammy Esworthy
Toy Fair PR
Kristin Morency Goldman
The Toy Association

More »

Toy Fair is produced by The Toy Association, Inc.™ – the not-for-profit trade association that leads the growth and health of the U.S. toy industry, which has an annual U.S. economic impact of $102.4 billion. Toy Association manufacturing members account for 93% of U.S. toy and game sales, driving the annual $40 billion U.S. domestic toy market.

Follow us on Instagram.

News Releases
Nov 20, 2023

NEW YORK, Nov. 20, 2023 -- Squishmallows by Jazwares and the Monster High Skullector Line by Mattel, Inc. received top honors today, taking home the Toy of the Year® (TOTY®) Awards' coveted...

Nov 1, 2023

Toy Safety Awareness Month kicked off today, with the goal of helping parents, grandparents, and other caregivers keep little ones safe this holiday season. From the importance of avoiding...

Oct 23, 2023

The Toy Foundation™ (TTF) is calling on play enthusiasts to be a part of toy history and cast their votes for the Toy of the Year® (TOTY®) Awards People's Choice award, which is solely...

Oct 1, 2023

In response to a comprehensive evaluation of marketplace shifts and thoughtful consideration of the many constituents served, The Toy Association® Board of Directors announced today that the next...

Sep 30, 2023

Kids won't be the only ones unwrapping toys this holiday season – 89% of parents say they will also buy toys for the grown-ups in their lives, according to new consumer research and play trends...

More »