Toy Fair is produced by The Toy Association, Inc.™ – the not-for-profit trade association that leads the growth and health of the U.S. toy industry, which has an annual U.S. economic impact of $102.4 billion. Toy Association manufacturing members account for 93% of U.S. toy and game sales, driving the annual $40 billion U.S. domestic toy market.

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News Releases
Oct 22, 2024

69% Say They're Willing to Cut Other Expenses to Ensure Their Kids Have the Top Toys for Holiday, According to New Research NEW YORK, Oct. 22, 2024 /PRNewswire/ -- The Toy Association™ today...

Aug 6, 2024

The Toy Association™ announced today that People of Play™ (POP) and its assets will be merging into the Association and that Mary Couzin, founder of People of Play, will be joining the senior...

Jun 11, 2024

The Toy Association is celebrating the first-ever International Day of Play today by uniting the toy community through its Toy Foundation to donate tens of thousands of brand-new toys and games,...

May 22, 2024

Families Can Now Shop “Influencer Choice List” Presented by Toy Association & Powered by Clamour New York, NY – May 22, 2024 | From outdoor water play and active toys to creative art kits...

May 20, 2024

The Toy Association Inc., the business trade association representing a wide array of manufacturers, retailers, licensors, and others involved in the youth entertainment industry, announced today Greg

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