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The Genius of Play Launches "Once Upon a Playtime" Podcast

The 118th annual Toy Fair New York will open its doors to thousands of registered global play professionls, who will explore hundreds of thousands of toys, games, and youth entertainment products at the newly expanded and renovated Javits Center.

Toy Fair is produced by The Toy Association, Inc.™ – the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. The Toy Association’s 900+ members account for approximately 90 percent of the annual U.S. domestic toy market of $32 billion.

* Face coverings and proof of full COVID-19 vaccination are required to attend Toy Fair New York 2022. More information about health & safety protocols at the show can be found at

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News Releases
Dec 8, 2021

NEW YORK, Dec. 8, 2021 -- The Genius of Play, The Toy Association' nonprofit initiative dedicated to helping parents raise healthy and happy kids through play, today announced the launch of "Once...

Nov 8, 2021

From creative construction toys and innovative collectibles to lovable plush and toys for grown-ups, the 2022 Toy of the Year (TOTY) Awards finalists announced today will be topping wish lists...

Oct 12, 2021

With families scrambling to get their holiday toy shopping done early this year amid global supply chain bottlenecks and toy shortages, The Toy Association and Clamour have announced the "Best of...

Oct 5, 2021

The Toy Association trends team today unveiled the hottest toy trends of the '21 holiday season, offering an inside look at some of the fastest growing fads in the toy & play space – from...

May 21, 2021

Getting ready for a fun-filled summer of play? The Toy Association and Clamour today announced the "Spring & Summer 2021 Influencer Choice List," which highlights the hottest toys and games as...

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