Contact Us

2100 Grand Ave.
5th Floor
El Segundo, California 90245
United States
Company Contact
Brehan Maul
EVP Global Brand Management & Marketing
PR Agency Contact
Janis VanTine
Vice President

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Alpha Group is on a mission to provide engaging entertainment experiences and linking superior animation content with high-quality toys and games for kids and their parents. Alpha takes play serious. Dedicated to creating products that defy convention and deliver imaginative play, the company will showcase its growing portfolio including: a wide range of SpongeBob SquarePants™ toys, collectibles and plush; new vehicles, transforming characters and high-flying toys from the upcoming season of Super Wings, AiRNORMOUS, a new line of massive, ridiculously fun, inflatable role-play toys led by WWE; it’s latest in RC, GRRRUMBALL and more.

News Releases
Feb 14, 2019

EL SEGUNDO - Feb. 14, 2019 -- Alpha Group US today announced a licensing agreement with WWE to produce oversized inflatable toys. The new WWE AirNormous line will debut at the New York Toy Fair at...

Feb 14, 2019

EL SEGUNDO, Calif - Feb. 14, 2019 – “Are you ready kids?” Just in time for the 20th anniversary of SpongeBob SquarePants, Alpha Group, the new global master toy partner of Nickelodeon’s...

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