Alpha Group is on a mission to provide engaging entertainment experiences and linking superior animation content with high-quality toys and games for kids and their parents. Alpha takes play serious. Dedicated to creating products that defy convention and deliver imaginative play, the company will showcase its growing portfolio including: a wide range of SpongeBob SquarePants™ toys, collectibles and plush; new vehicles, transforming characters and high-flying toys from the upcoming season of Super Wings, AiRNORMOUS, a new line of massive, ridiculously fun, inflatable role-play toys led by WWE; it’s latest in RC, GRRRUMBALL and more.