PARSIPPANY, NJ, January 20, 2017-- International Playthings, LLC (IP), a subsidiary of Epoch Company, Ltd. celebrates 50 years of “toys that make a difference” this February. International Playthings is excited to announce 3 new brands, more than 60 new items and 2 new licenses. Michael Varda, President/CEO of IP, stated, “We are excited to be adding fantastic new toys in our already stellar line of products. 2017 marks a golden year for International Playthings and our new products continue to reflect the superior play value and child developmental qualities our consumers have enjoyed for years.” New products will be unveiled at New York Toy Fair across brands including Calico Critters™ and Aquabeads®. Chalktivity™, the newest brand in IP’s portfolio, encourages creativity in action and establishes new play patterns for children.
As part of the golden anniversary, International Playthings (IP) will reveal a new company logo and new name at TIA’s Toy Fair. “We are proud to celebrate 50 years as International Playthings, and we are ecstatic to present our new logo at New York Toy Fair.”
To receive an exclusive one on one preview of the newest products with Varda, please make an appointment to visit our booth. Booth inquiries and scheduling requests can be emailed to pr@intplay.com.
About International Playthings
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of award- winning, innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. A subsidiary of a global toy company based in Toyko, International Playthings LLC offers a comprehensive range of proprietary and distributed brands including: Aquabeads®, Calico Critters™, Chalktivity™, Earlyears®, Kidoozie™, Game Zone, Imaginetics®, Quercetti®, Smartlab® and Vikingtoys®.
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