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Ready to Get Shimmerized? KD Kids Launches Shimmer Stars: A New Line of Sparkly, Fabulous Plush
Get Glitzy with Us at Toy Fair, Booth #5929, February 16-19 at the Javits Center in New York City

February 16, 2019 – New York, NY – Add sparkle to your world with Shimmer Stars, the new line of shimmery, glitzy plush by KD Kids! Announced today at Toy Fair, these fabulous new friends come with an amazing Shimmerizer wand that adds some sparkle to both you and your pet!

Toy Fair attendees can stop by the KD Group booth (#5929) during the show to have their hair Shimmerized and see the adorable new line in person.

“Shimmer Stars are all about over-the-top glitz, glam and sparkle. We were really inspired by the idea of celebrity pets and the excessively glamorous way that their owners dress them up and match their fashion senses,” said Eric Levin, KD Group Strategic Director. “In the past year, we’ve seen a huge trend in sequins on everything from bags to pillows and clothing – Shimmer Stars gives kids the ability to magically place these shimmery sequins all over their pet, in their own hair or in friends’ hair, making this toy super customizable and giving kids endless hours of play.”

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Shimmer Stars will debut with four animal styles to choose from: Panda, Cat, Dog and Unicorn. Each Shimmer Star includes the easy-to-use Shimmerizer wand and 200+ Shimmers that can be stored inside, plus accessories to wear and share: a tutu that can be used as a scrunchie, a collar that can be worn as a bracelet, and a hair bow that can be worn by the pet or you. Each style also includes a headband with matching animal ears so you can match your pet!

Shimmerizing with the wand is easy: place a Shimmer on the star and use the end of the Shimmerizer to pick it up. Pick a patch of fur or hair to decorate and press the button to add a shimmery shape! The Shimmers easily comb out with the included comb and are reusable, so you can change up your look at any time! Ages 4+, MSRP $19.99, Available Fall 2019.

About KD Kids

KD Kids is a division of KD Group, based in Lyon, France. The company has been making innovative kids toys for more than 20 years, working with mass and specialty retailers in more than 20 countries around the world. KD’s in-house team of product engineers, scientists and educators is focused on creating products with huge play value that incorporate cutting-edge technologies into learning and childhood development. KD Group is well-known for its best-selling Kurio line of kid-safe electronics. For more information about KD Kids, visit Follow KD Kids on Facebook, Twitter, and Instagram at @KDKidsUSA.

Media Contact:

Kristen Joerger
LKPR, Inc.
603-494-3295 (mobile)