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ICONIC CHILDHOOD BRAND LITTLE TIKES CELEBRATES TURNING 50 WITH ANNIVERSARY CAMPAIGN, PLAY BIG!
Planned Yearlong Activities Designed to Address Today’s Playtime Crisis and Inspire Play

VAN NUYS, CALIF. (February 15, 2019) -- The iconic kids’ brand, Little Tikes®, known for such childhood favorites as Cozy Coupe®, Turtle Sandbox, Cape Cottage PlayhouseTM, Activity GardenTM, First SlideTM,

Easy StoreTM 3’ Trampoline, and more, is turning 50 and wants to celebrate with kids and parents in a BIG way!  The anniversary campaign, coined PLAY BIG!, will feature a new brand mission, new entertainment and global events that will have parents and kids PLAYING TOGETHER. Little Tikes shows no signs of slowing down as it welcomes the BIG 5-0! 

“For 50 years, Little Tikes, an iconic brand born in Hudson, Ohio, USA, has brought smiles and happiness to children all over the world,” said Isaac Larian, CEO and founder of MGA Entertainment, which owns Little Tikes. “Little Tikes’ ingenuity has created the biggest toy manufacturing facility in the USA and continues to produce products built to last. In fact, a childhood favorite, the Cozy Coupe, still offers drivers zero gas mileage and ranks as one of America’s best-selling cars of all time!”  

Little Tikes is looking to PLAY BIG in 2019.  

In fact, a 2018 policy report from the American Academy of Pediatrics suggests parents should pencil in big blocks of time devoted to nothing but free play.  One reason for the suggestion -- 30% of U.S. kindergarten children no longer have recess due to increased academic pressure. 

PLAY BIG! is the Little Tikes answer to the “Playtime Crisis” and is the brand’s new rally cry!  It celebrates the important relationship between parent and child and encourages parents and kids to be ACTIVE and PLAYFUL through DISCOVERY … TOGETHER!  

Following are Little Tikes planned yearlong activities designed to harness the brand’s rich legacy, bring today’s kids and parents together to play, and lay the foundation for the future of play. 

Mark your calendars -- Little Tikes 2019 Play BIG Schedule:  

  • March -- Project: Play Big! – Hosted by Trading Spaces co-star, Brett Tutor, this new YouTube web series showcases families across the country who need some playtime in their very busy lives. Each webisode features a deserving family that is brought ideas and inspiration designed to PLAY BIG!  All play tips introduced on the show will be available through select products and on the newly launched Little Tikes website. 
  • April -- Cozy Coupe Charity Challenge – The iconic Cozy Coupe will celebrate its 40th anniversary this year.  To celebrate in a BIG way, Cozy will get re-imagined looks as designed by celebrities and brands.  A parade of Cozy’s will make their way to various events throughout the country and at the end of the year will be auctioned off for charity.  
  • May -- World’s Biggest Playdate – On May 18, 2019, Little Tikes will host the World’s Biggest Playdate.  The tentpole events in cities around the world will include activities for kids and parents to play together.  The U.S. event will be held in Southern California, and additional cities around the world will have opportunities for parents and kids to play as well.  
  • Summer – Retail Activations – Little Tikes will travel the country making stops at key retail locations.  Parents and kids will be invited to play, through activities that they can do together.  

To find out more information about Little Tikes 50th Anniversary follow us on Instagram (@officiallittletikes), Facebook (@littletikes) or www.littletikes.com.  

ABOUT MGA ENTERTAINMENT  

MGA Entertainment, Inc., a consumer entertainment products company headquartered in Van Nuys, California, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes awardwinning brands such as L.O.L. Surprise!®, Little Tikes®, Springlings™ Surprise, Num Noms®, Poopsie Slime Surprise!™, Project Mc2 ®, Crate Creatures Surprise!™, VIRO Rides™ and Zapf Creation®. Visit us at www.mgae.com.