HALIFAX, NS – February 14, 2019 - ORB™ (orbtoys.com), one of the fastest growing toy and collectibles companies, is revolutionizing the way children play with its slimiest and squishiest product line to date, ORB Slimi Café™. Launching this spring, ORB Slimi Café™ pairs two top trending toy themes: slimi and squishys.
This unique play concept lets kids decorate layers of specially formulated, dessert-themed ORB Soft’n Slo Squishies™ with ORB Slimi Café™ toppings: Jameez, Fluffiwhipz, Swirleez and Drizzlerz to create slimi-squishy masterpieces. When kids are done layering, decorating and squeezing, ORB Slimi Cafe™ creations are easy to pull apart. ORB™’s innovative formulas are manufactured to be non-reactive and non-sticky; ensuring each component can be pulled apart so kids can recreate again and again.
“This was a market-driven endeavor,” said Steve Kay, ORB™’s Founder and CEO. “Children have been wanting to combine squishys and slimi, for some time now, but no one has been able to do so successfully without the end result being a one-time use and ultimately ending up in the garbage can. We are excited to say that we have figured it out and can’t wait to see where this product line takes us.”
With more than five million social media views within one month of launch, the ORB Slimi Café™ collection includes nine specially formulated Soft'n Slo Squishies™ including a banana split and a donut stack and twelve ORB Slimi Café™ toppings to choose from. Both squishys and toppings are to be purchased individually; allowing consumers to mix and match, creating a customized play experience.
ORB Slimi Café™ specially formulated Soft'n Slo Squishies™ and ORB Slimi Café™ toppings are available now internationally and will be available this spring at retailers nationwide.
To learn more, visit orbslimicafe.com. Follow @ORBSlimiCafe on social media and share your ORB Slimi Café™ creations using #ORBSlimiCafe.
ORB™ will be showcasing ORB Slimi Café™ at Toy Fair New York from February 16 -19 at booths 2279 and 2479. View their online press kit at toyfair.vporoom.com/ORB™.
ABOUT ORB™
ORB™ is recognized as one of the fastest growing toy and collectibles companies in the world; shipping high-volume, trending collectibles, crafts, compounds and breakthrough art materials. ORB™ is best known for its buzzworthy brands including the award-winning Soft’n Slo Squishies™, Bubbleezz™, ORBSlimy™ and ORB SlimiCafé™. ORB™ was founded, nearly 30 years ago, by CEO Steve Kay with the Celestial Orb, a transforming, hand-held wire widget and has grown into a company with more than 21 brands.
Contact: Barbara Cameron
Phone: 902.210.3636
Email: barbara.cameron@orbtoys.com
