Contact Us

Unit 19, 14 Southgate Road
London N1 3LY
Company Contact
Valeria Leonardi
+44 (0)20 3286 2960
PR Agency Contact
Raquel Perazzo
Child's Play Communications
212-488-2060 x12

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Primo Toys is here to make coding accessible in early years learning (Age 3 and up) for all children all over the world, and has created the easiest way to introduce computer programming to children. Primo Toys believes that learning time should also be playtime too. Primo Toys makes smart, screen-less coding toys powered by a hands-on programming language. The toys are specifically designed for children in pre-literate years and provide fun learning for curious minds with big imaginations.  Cubetto is Primo Toys’ first toy.

Primo Toys was founded by Filippo Yacob (CEO) and Matteo Loglio (Head of Design). Filippo is a designer and entrepreneur, who was inspired by the birth of his son. Matteo is an interaction designer, creative technologist, and visiting lecturer at Central Saint Martins.

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