San Francisco, CA (February 5, 2020) – Specialty toy maker SmartMax, a division of Smart Toys and Games, Inc., is proud to introduce new play sets for kids ages 1-5. Please contact SmartMax at the email address above for ToyFair tours, as well as to inquire about samples for spring reviews.
A long-time market leader in safe magnetic construction for young kids, SmartMax launched its My First series of magnetic building sets in 2017 with My First Animal Train and My First Safari Animals. The mix and match sets were immediate hits, and My First Safari Animals was a Finalist for The Toy Association’s 2018 Specialty Toy Of The Year. To continue delighting youngsters (and retailers), SmartMax added two titles to the line in 2019: My First Dinosaurs and My First Totem. In 2020 SmartMax is adding two new sets, as well as making My First Animals available in single packs. See below for details.
Retailers were the first to applaud the adorable magnetic sets for toddlers with an ASTRA Best Toys Winner. Independent toy storeowners were soon joined by Parents’ Choice, Oppenheim Toy Portfolio and Family Circle magazine in their glee for these edu-tainment toys.
“Pardon the pun, but our young testers were immediately drawn to this toy,” wrote Parents’ Choice as it awarded a Silver Honor to My First Animal Train. “The 25 pieces click together to form animals and a train that moves. The large pieces are easy and fun to use, whether matching in correct or silly modes. They mixed and matched train parts and colors, made elephants and tigers grow and roar, and talked about what the driver said to get the animals to board the train.” The prestigious Oppenheim Toy Portfolio awarded both My First Animal Train and My First Safari Animals sets its Gold Award. Pregnancy Magazine summed up the magic of the My First magnetic sets in one sentence. “This toy is the perfect balance between simple and open-ended, yet innovative and motivating
2020 New Products Debuting at ToyFair:
My First Sounds and Senses • Ages 1+ • $21.99
My First Sounds and Senses offers a wonderful early STEM experience for toddlers, with string pieces that all feature different friendly textures and sounds. A great way for the youngest engineers to create their first projects!
My First Vehicles • Ages 1+ • $21.99
My First Vehicles enables toddlers and preschoolers to mix and match as they create four separate moving vehicles with this dynamic STEM experience.
My First Animals – Single Packs • Ages 1+ • $4.99
Now SmartMax fans can add to their My First animal collections with single packs! Debuting at ToyFair: the Green Elephant, Red Horse, Blue Seal, and Gold Bear.
Find out what’s new in safe magnetic construction toys for young children at www.SmartMaxUSA.com. Visit their Instagram, YouTube, Facebook and other Social pages @SmartMaxUSA.
About Smart Toys and Games, Inc.
Smart Toys and Games manufactures bestselling brands SmartGames®, SmartMax® and GeoSmart®. Our products develop logical thinking and problem-solving skills in all ages through fun, challenging, constructive play. Each multi-level game from the SmartGames line is designed to move players through carefully sequenced levels of game play. Fun, durable and compact, SmartGames are perfect for travel. SmartMax construction sets enable children to explore the fascinating world of magnetism in a safe and creative way through making strong building structures and vehicles. GeoSmart represents the future of GeoMagnetic play, with innovative vehicles and a patented safety system. Additional product lines offered by Smart Toys and Games include Tangoes®, which is based on the ancient Chinese Tangram puzzle, Happy Cube brain teasers and True Balance – the STEM coordination game.
CONTACT:
Smart Toys and Games
Brian Rovner
Media@SmartToysAndGames.com
(415) 931-5600 x104
http://toyfair.vporoom.com/SmartToysAndGames
