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Mariella Calderon
Brand Manager
954-938-5038
mcalderon@snap.toys

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News Releases

Snaptoys Inks New Building Block Distribution Deal and Expands Upon Successful Word Party Product Lineup
Other new plush and toys being added to broaden their customer base and target audience as company continues its upward growth trajectory.

New York, NY, February 16, 2018 — Snaptoys, Inc., a leader in toy manufacturing and design, is showing everyone at this year’s Toy Fair in New York that making fun is a snap! From now until February 20, Snaptoys will be displaying toys and activities based upon beloved characters such as Netflix’s Word Party, Peanuts, and Lil’ Butters, alongside some newfound friends including Snuggle ‘N Hug Friends, Party-Jammies, GlitterShine Dragons and more! Additionally, Snaptoys will be debuting their new distribution partnerships with BanBao and BiOBUDDi - bringing unique and recyclable building block sets to the United States. Snaptoys is located in booth # 2059.

“Snaptoys continues to expand, grow, and tap into the classic play pattern both kids and their parents cherish and appreciate,” said Ricardo Venegas, President and CEO of Snaptoys and Snap Global Solutions. “We are no longer the new kids on the block and have continued to fuel our growth with strategic partnerships, proprietary brands, and classic characters and play patterns. We also continue to broaden our audience with new, high quality offerings meant to surprise and delight.”

NEW! Netflix’s Word Party - Word Party was created by The Jim Henson Company as an interactive vocabulary building show for preschoolers. Following the successful introduction of the Netflix Word Party plush last year, Snaptoys will be launching new products this year bringing more fun to kids ages 12 months and up. The expanded Word Party line will feature wood puzzles, stackers, and blocks. Plush is available now in specialty stores and on amazon.com, toysrus.com, and buybuybaby.com. New items available in May 2018.

NEW! BanBao and BiOBUDDi - In 2018, Snaptoys will introduce the wonderful building block lines of BanBao and BiOBUDDi to the United States. With more than  50 skus and compatible with other makers, BanBao’s line features the classic Peanuts brand with its iconic characters including Snoopy and Charlie Brown. As for BiOBUDDi, their unique take on the building block category is an unwavering commitment to build a better tomorrow by developing and making eco-friendly products today. These new, “green” building blocks are manufactured in The Netherlands and are made of bio-based materials derived from sugarcane - and they are the first recyclable building blocks of its kind. In fact, even the packaging, stickers, instructions, and glue are 100% green. The line consists of over 13 items suitable for ages 1 to 6 years old. Available in May 2018.

NEW! Snuggle ‘n Hug Friends make playtime more huggable with this collection of cute and cuddly animals from the Arctic. These 11-inch furry friends talk and shiver to let you know they’re cold! Give them a BIG warm hug and their cheeks will glow. Choose from Arctic Bunny, Walrus, Penguin, or Polar Bear for ages 3 and up. Available Fall, 2018. 

NEW! Petit Friends are newborn pets looking for a place to call home! These super cute baby animals are soft, cuddly, and feature oversized heads and tiny baby bodies. Adopt and care for them all! 7" plush includes a giraffe, seal, frog, cat, dog, tiger, bear, monkey, pig, bunny, elephant, and panda bear for ages 18+ months. Available in June 2018

Party-Jammies! Launched this past fall, Party-Jammies introduces four, 12-inch soft dolls: Penny, Bonnie, Terry and Bree who make every day a slumber party! Each doll comes with beautiful hair for styling, matching comb, and hair clips little girls can share, a sleeping bag, and trendy animal-themed onesies with removable hoods. For kids ages 3 and up, these huggable friends are the perfect companion for your very own slumber party. The line also includes a pop-up tent, sold separately. Available now on amazon.com.

GlitterShine Dragons! Imaginations will soar as you create fantastic adventures with GlitterShine Dragons. These shimmery friends bring hours of imaginative play with their stylish hair, sparkly fabrics, and themed wings. Choose from 6 different, whimsical, and beautiful 10” and 18” themed plush dragons.  For ages 3-6 with hair play and magical personalities! Available now on amazon.com and target.com.

Bucket of Bots! For kids ages 3 and up, Bucket of Bots is a new line of fun, retro-looking robots that can be mixed and matched to create hundreds of combinations. Bright colors, easy-to-assemble accessories and vehicle packs make for the ultimate robot mashup! Shop pack with robot parts and racers coming in June 2018. Available now on amazon.com.

Lil’ Butters is a fun line of cheeky collectible butterfly figurines with unique personalities! Are you chill like Mellow Bliss, or do you just love to shop like Diva a la Mode? Designed with beautiful and unique body and wing patterns, these butterflies truly resonate with girls of all ages! Series 01 and 02 are available now on amazon.com and in-stores at independent and specialty retail shops. Learn more at www.lilbutters.com.

Thunder Stompers are ferocious yet cuddly plush dinosaurs that come to life with roars and thundering stomping sounds with their signature oversized feet; perfect for children ages 2-5. Mash, Slash, Crash, and Flash are 12” and 22” of colorful, high quality plush with signature, oversized feet and vibrant personalities! Transform playtime into an adventure with THUNDER STOMPERS! Available on amazon.com and target.com, as well as in-stores at independent and specialty retail shops. Also available at the Rainforest Café restaurants and Jurassic Quest exhibitions.

About Snaptoys
Since 1999, Snap Global Solutions has been designing, sourcing, and manufacturing toys for some of the largest entertainment brands in the world. From Disney to DreamWorks, to Hasbro and Pixar, Snap brings licensed products to market smoothly through their turn-key design and manufacturing services in the mass market, specialty, international, and theme parks channels. In 2015, Snaptoys was launched to bring to market fun, engaging, quality toys for kids of all ages by creating unique characters and reinventing classic play.  Please visit them at www.snap.toys to learn more.

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For further information: Mariella Calderon, Snaptoys, Inc., mcalderon@snap.toys