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February 22, 2020 – NEW YORK CITY –  The Original Doodle Bear® is celebrating its 25th anniversary, and today TOMY International, Inc. announced a reimagined version of the classic children’s toy to commemorate the occasion. Designed to inspire nostalgia, the limited edition 25th Anniversary Doodle Bear extends the love of the original to a new generation, and is expected to launch exclusively at Walmart in fall 2020.

Sporting a brand new look, the 25th Anniversary Doodle Bear includes an exclusive print with distressed denim-like accents, an embroidered “25” on its heart, colorful accent patterns and a back pocket for storing the three included washable markers.

Much like the rest of the Doodle Bear collection, this special limited edition bear bridges the gap between traditional and dimensional play with a digital play pattern designed for how kids play today. Using the compatible Doodle Bear Studio App, kids can decorate their bear, animate it, and share their Doodle Bear creations with friends. When a new idea strikes, simply wash the bear and doodle again.  

“The Original Doodle Bear is such a classic children’s toy and we wanted to do something special to recognize its 25th anniversary,” said TOMY Chief Brand & Commercial Officer Vinnie D’Alleva. “We took what children loved about Doodle Bear and enhanced it with new technology that allows for even more creativity. Now, parents who played with Doodle Bear as a child can give that same experience to their children.”

The Doodle Bear Studio App is available for free in the App Store and Google Play. To learn more about TOMY and its range of innovative, high-quality toys, visit For news, updates and product information, follow TOMY on Facebook (@tomy.toy) and Instagram (@tomy_toy).

About TOMY International
TOMY International ( is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under Lamaze®, The First Years®, JJ Cole® Collections and Boon® brands. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.

Media Contact: 
Hollywood Agency
Monica Higgins for TOMY
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