February 22, 2020 – NEW YORK CITY – TOMY International, Inc., today unveiled the Lamaze 3-in-1 Airtivity™ Center, its unique take on an activity center, at Toy Fair New York. A first-of-its-kind in baby-to-toddler learning, the Lamaze 3-in-1 Airtivity Center provides 360 degrees of air-powered play and was designed to grow with baby.
This one-of-a-kind table has more than eight activities for exploration and teaches babies how things work with air. Flip the fish’s tail to move the other floating fish around, hit the bubbles, and get rewarded with fun lights and sounds. What’s even better? It was designed specifically to grow with baby! Perfect for use from 6-36 months, the Lamaze 3-in-1 Airtivity Center includes snap-on legs to transition from floor play for infant to table height for babies and toddlers who are experimenting with cruising and mastering walking.
“The Lamaze 3-in-1 Airtivity Center is a completely new take on play tables,” said TOMY Chief Brand & Commercial Officer Vinnie D’Alleva. “With more than eight activities to explore, and the ability to transition from floor play to table height, it provides endless hours of fun and learning for children up to 36 months old.”
The Lamaze 3-in-1 Airtivity Center is expected to launch in fall 2020. To learn more about Lamaze and the benefits the toys bring to parents and children, visit www.lamazeplay.com. For news, updates and product information, follow Lamaze on Facebook (@LamazePlayUSA) and Instagram (@lamazeplayusa).
About TOMY International
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under Lamaze®, The First Years®, JJ Cole® Collections and Boon® brands. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.
About Lamaze International
Lamaze is a nonprofit organization and trusted resource for the journey from pregnancy to parenthood. Parents can be confident in the high quality of Lamaze products and know that a portion of each sale gives back our nonprofit organization to support reaching parents globally with essential, evidence-sbased information about safe and healthy birth and start to parenting. Learn more at www.lamaze.org.
Lamaze is a registered trademark of Lamaze International.
Media Contact:
Hollywood Agency
Monica Higgins for TOMY
monica@hollywoodagency.com
781-749-0077 x22
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