The Moodsters is a first-of-its-kind brand, developed by Denise Daniels, CEO & Founder of JellyJam Entertainment. Daniels is a Peabody award-winning broadcast journalist, parenting and child development expert and author who specializes in the social and emotional development of children.
The brand, which has created a revolutionary, innovative category for kids, is meant to educate, entertain, and enhance children’s social and emotional development. The Moodsters’ toys and children’s books teach simple strategies to build social and Emotional Intelligence (EQ) skills in young children. Emotional Intelligence is defined as the ability to identify and manage one's own emotions as well as the emotions of others. Decades of scientific research have shown that children with EQ skills are better able to manage their thoughts, feelings and behavior.