Underground Toys, an originator and manufacturer of toys and entertainment products will be unveiling new exciting brand licenses at this year’s New York Toy Fair.
New licenses for 2016 include:
Underground Toys has expanded beyond their signature plush toys to novelty homeware products with newly licensed homeware brand Marvel Homewares. Underground Toys will display select Marvel home products including cutting boards, plate sets, teapots and oven gloves.
The new Peppa Pig themed showcase products include a bakeware and chef set, mixing spoons, measuring cups and a variety of other essential baking tools, while the Yo-Kai Watch themed products include fun new colorful drinkware sets, storage containers and throws. Attendees can also see the new Assassin’s Creed themed aprons, coaster and glass sets, mugs, keychains and notebooks as well as an assortment of The X-Files themed coffee mugs, coasters, iPhone cases and more.
In addition to the new licenses Underground Toys launched brand new products to their popular Star Wars homewares collection, keeping the force strong with the release of the Darth Vader lightsaber handle grater, Death Star kitchen timer, figural magnet set of 4, R2-D2 teapot, cookie jars, and Death Star salt & pepper shakers, just to name a few.
Underground Toys recently signed with DC Comics to produce a line of homewares and are gearing up to produce bookends, feature pens, BBQ accessories, bottle stoppers, utensils, salad bowls, trash cans and so much more. Attendees of the New York Toy Fair will not see any DC Homewares products displayed at the booth but are encouraged to keep in touch.
Attendees of the New York Toy Fair are invited to visit Booth 4816 to visit with Underground Toys executives and learn more about the exciting 2016 licenses.
About Underground Toys
Formed in 2001, Underground Toys is an originator and manufacturer of toys and entertainment products with offices in London, San Diego and Hong Kong. The company’s creative department works with many of the world’s top entertainment firms to merchandise their brands across many product categories including gift items, girls’ and boys’ toys, and adult collectibles. Underground is one of the top makers of licensed plush toys and its Star Wars plush lines produced in various sizes are being sold very successfully in many territories including Canada, France, Germany, the United Kingdom and the United States. The Star Wars line which, like all of Underground’s products, reflects the company’s meticulous attention to detail that earned it acclaim as the winner of the prestigious Toy of the Year Award at the 2011 Licensing Awards Show. Besides Star Wars merchandise, Underground produces Doctor Who, Sherlock, Downton Abbey, The Walking Dead, Game of Thrones and many more new titles including Yo-Kai Watch, The X-Files and Marvel Homewares. For additional information about the company, please visit http://www.underground-toys.com.
