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Craig Hendrickson
SVP of Product Development
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Greg Walsh
Walsh Public Relations

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Briarpatch Expands Preschool Game License Line-up

- More Richard Scarry and Pete The Cat Games in 2024 -

Game Previews in Booth #1665 at NYTF

New York, NY - (September 30, 2023) – Preschool favorite authors and literary characters star in several new games under University Games’ Briarpatch brand in 2024.

Adding to the very successful license from Random House for Richard Scarry, and MerryMakers Inc. for Pete the Cat, University Games will continue to expand its preschool board game and card game offerings.

Craig Hendrickson, SVP Product Development at University Games, said, “It’s our pleasure to develop more fun new games that align with the popular artwork, characters and storylines.”

Earliler in 2023, University Games released a couple of its best sellers with its Richard Scarry’s Busytown Seek and Find Game, an oversized 40” floor game, and the new Pete the Cat Terrific Tacos Game.

The company will be showing its prototypes for its 2024 preschool games to buyers attending the New York Toy Fair.

“We’ve got some great concepts for new games and are headed into production for the games to be launched in early 2024,” Hendrickson said.

About University Games: University Games is a leading game and puzzle publisher founded in 1985 by Bob Moog and Cris Lehman. The company also markets under the Briarpatch, Forbidden Games, Front Porch Classics, Great Explorations and Bepuzzled brands in the US, UK, Canada, Australia and throughout the world. For more information, visit and interact with us on social media: Facebook, Instagram, TikTok, Twitter and YouTube.

Sales and Marketing Contact:

Craig Hendrickson,, 415-934-3715

Media Contact: Greg Walsh, Walsh Public Relations
305 Knowlton St., Bridgeport, CT 06608
T: 203-292-6280;