Bristol, PA – February 15, 2019 – Wicked Cool Toys (WCT) unveils its new Ninja product line at the 2019 International Toy Fairs in Hong Kong, London, Nuremberg and New York. The company has teamed up with Tyler “Ninja” Blevins - the #1 gaming influencer on YouTube, Instagram and Streamer across all social media platforms, and named “The Biggest Gamer in the World”, by ESPN Magazine in September 2018. WCT was awarded the Master Toy/Collectible partner (ex-blasters) for Ninja, and will deliver an exciting line of play and display collectible figures and emotes, vinyl figures, plush, mystery boxes, role play, accessories, games, and vinyl augmented reality figures featuring “Ninja” that appeal to both kids and collectors, expected to arrive at retail locations in worldwide markets for Fall 2019.
“Ninja is the Michael Jordan, Lebron James and Tiger Woods of the gaming world,” said Michael Rinzler, founder and co-president of Wicked Cool Toys. “Ninja is absolutely on fire. We’re thrilled to embrace his spirit in a product line that represents this beloved modern gaming hero,” continues Jeremy Padawer, partner and co-president of Wicked Cool Toys.
“Wicked Cool Toys is the right partner at the right time for Ninja,” said Tyler “Ninja” Blevins. “They are experienced, yet fresh and forward-thinking and know exactly what to do. They are the perfect team to launch the Ninja toy and collectible consumer products brand into the future both here and around the world.”
About Tyler “Ninja” Blevins
Richard Tyler Blevins, more commonly known by his online alias Ninja or NinjasHyper, is an American Twitch streamer and Internet personality, and a world renowned professional Fortnite player who travels around the world to compete in gaming tournaments for huge winnings. As of December 2018, he is the most followed streamer on Twitch with over thirteen million followers on his Ninja Twitch channel, which was the most watched Twitch channel in 2018. In September 2018, Blevins became the first professional eSports player to be featured on the cover of ESPN The Magazine, marking a breakthrough into mainstream sports fame. Tyler “Ninja” Blevins is using his status as a Twitch star to raise some serious money for charities including the American Foundation for Suicide Prevention. Alzheimer's Association, St. Jude Children’s Research Hospital and more.
About Wicked Cool Toys (LLC/WCT)
Founded in 2012, Wicked Cool Toys (WCT) is a leader in innovative play that creates, designs, manufactures and markets licensed and owned-IP toys and consumer products for all ages. Products are based on global master toy partnerships with Pokémon (ex-Asia), Cabbage Patch Kids®, Teddy Ruxpin™, Ninja™, as well as key licensing deals with Hank’s Challenge™, WWE®, Crayola®, Nickelodeon™, CozyPhones™ and more, and owned-IP, including Swarm Squad™, Blinger, and Lunch Pets™. Visit www.wickedcooltoys.com and follow the Company on Facebook, Instagram, and Twitter. www.facebook.com/wickedcooltoys - @wickedcooltoys
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