NEW YORK (February 13, 2019) - Global award-winning toy manufacturer, ZURU, announces the official launch of its new robotics pets brand – ZURU Pets Alive – following excitement surrounding the unveiling of Boppi, ‘The Booty Shakin’ Llama.
The ZURU Pets Alive range features Boppi, alongside a Magical Unicorn, Cute Scootin’ Hamster, Adorable Angel Fish, Magical Mermaid, and Tiny Turtle. The introduction of the new brand to ZURU’s product portfolio sees an extension of its popular Robo Alive robotic creatures IP. This follows the company’s recent reports of Robo Alive achieving growth figures of ++500% at retail between Jan-Oct 2018. Robo Alive Attacking T-Rex was in the top 15 Youth Electronic toys sold in October 2018.
The Pets Alive brand will be showcased during Toy Fair New York (booth #2573), February 16-19, 2019.
As with ZURU Robo Alive, ZURU Pets Alive offers a range of high quality, value-driven, interactive toys supported by creative marketing. The company has reported over one million sales across 30 markets of the ROBO Alive Lizard and Snake alone with 50 million views on over 200 organic videos on Youtube.
The unveilings of ZURU Pets Alive during the Toy Fair season, has seen Boppi, ‘The Booty Shaking’ Llama steal the show with her unique ‘twerking’ and ‘head-spinning’ dance moves. Boppi dances to three catchy songs and is set to be a hit with kids and adults alike when she reaches shelves later this year.
“ZURU Pets Alive is our sister brand to ZURU Robo Alive,” explained Renee Lee, Global Marketing Director, ZURU. “We’re really excited about bringing the range to market and experiencing the response to Boppi has certainly been a massive highlight. We’ve always believed her to be a real winner – what’s not to love?!“
“The interest we’ve received since first showcasing the range and the ensuing media coverage has highlighted the enduring appetite for affordable, innovative robotic toys – and llamas!,” Lee continued.
Pets Alive is slated for retail in June 2019 for a RRP of $19.99.
Boppi, alongside the ZURU Pets Alive Magical Unicorn will be supported by a heavy marketing campaign across digital, social, TV and influencers.
About ZURU
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.
ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.
For more info, visit www.zuru.com, and follow on Facebook @ZURUToys, Twitter @ZURUToys and Instagram @ZURU.toys.
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Media Contacts:
GennComm for Zuru
Janis Van Tine C: (310) 493-1346 E: janis@genncomm.com
Sarah Gumina C: (310) 714-0350 E: sarah@genncomm.com
O: (818) 839 1461
