Exhibitor Kits

Bolded companies have or will have press kit content.

♡ denotes a first-time exhibitor.

- 3Doodler

- Aeromax

- Akibabus Ltd

- Alex Brands

- AliveLab

Alpha Group U.S.

- ALWAYS Books Ltd.

- American Educational Products

- American Plastic Toys

- Amigo Games

- Amloid

- Anjar Co. & Becker Associates LLC

- Ann Williams Group

- ANOVOS

- Artful Playdate

- ARTRIANGLES

- Aurora World

- ASWEETS

- Autruche

- AvoSeedo LLC

- Azure House Games

- Baby Banana

- Bachmann Trains

- Bananagrams

- Bandai America Incorporated

- Basic Fun!

- Be Amazing! Toys

- Bendy Blox

- Bevy & Dave

- Beyond123 LLC

- Bigjigs Toys

- Big Time Toys, LLC

- Bling2o

- Bloco Toys

​- Blue Orange Games

- Blue Rabbit Play LLC

- BNL Associates

- Bonkers Toys

- Brackitz

- Brain Games

- Breaking Games

- Brightz, Ltd.

- Broadway Limited Imports, LLC/Choo Choo Shoes

- Buffalo Games, LLC

- Build & Imagine

- Build Upons by Lunchbox Electronics

- Bumkins

- Ceaco/Gamewright

- Calliope Games

- Carrera of America

- Carrom Company

- CARTAMUNDI USA

- CelebriDucks

- Celestial Buddies, LLC

- Chalk of the Town

- Chameleon Kidz

- Circuit Scribe

- ClickBlock Corp

- COBI Factory S.A.

- Corolle

- Cortex Toys

- Crayola

- Crazy Aaron's

- Crojack

- Cryptozoic Entertainment

- Cuddle Barn

- Cyberhero League

- Deka Sounds

- DEMDACO

- Devir Americas

- Dexter Educational Play

- Diggin Active Inc.

Distribution Le Valet

- Dreamland Fairy

- Dream Pets

- Dreams USA, Inc.

- Duncan Toys Co.

- DuneCraft

- Dynamic Discs

- E-Blox Inc.

- EDC Publishing

- Educational Insights

- Edushape Ltd.

- ELENCO / Snap Circuits

- Empire Group

- Endless Games

- Entertainment Earth

- EQtainment

- Epoch

- Excell Marketing

- Faber-Castell USA / Creativity for Kids

- Factory Entertainment, Inc.

- Families Play Forever

- Family Games America FGA Inc.

- FanWraps

- Far Out Toys 

- Feel Flux

- Fin Fun Mermaid

- FlyCatcher Inc.

- Folkmanis, Inc.

- Fox Chapel Publishing

- Fun2Play Toys

- Funrise

- Funskool & TOOBEEZ

- Funsparks LLC

- Fun in Motion Toys

- FUN LINES

- Fuzion - Nextsport

- Game Night In A Can

- Games by BRIGHT of Sweden

- Gann Memorials Custom Plush Toys

- Gentle Giant Toys

- GeoCentral

- Geomagworld USA

- Getta1Games

- Global Licensing Group

- Goliath Games LLC

- GOOD L CORP. /BIG BASKET CO.

- Gravity Board Games

Gray Matters Games

- Green Toys

- Griddly Games, Inc.

- Guidecraft

- GUND

- Gym1

- HABA USA

- Half Moon Bay Ltd

- Hape

- Heebie Jeebies

- HexCel Designs

- High Roller USA

- HQ Kites & Designs USA

- IAmElemental

- Identity Games

- IELLO USA

- i Luv Wireless

- Imagine by Rubie's

- Imperial Toy

- In the Bubble Challenge

- InLightz

- Innobaby

- Insect Lore

- Insight Editions

- Intertek

- I-Studio 

- IVI World LLC

- J World New York

- Jada Toys

- JAKKS Pacific

- Jaq Jaq Bird

- Jazwares

- Joint Merchant/Bloomers Island

- Just Play

- KD Group

- K'NEX Brands

- Kabooter Knomes Entertainment Inc.

- Kalan LP

- Kathe Kruse

- Kellytoy 

- Kenson Kids

- KessCo

Keycraft

- Kiddimoto USA

- KidSource

Killer Snails

- Kiss Naturals

Kitki

- Klutz Inc.

- KnuckleBonz, Inc.

- Konami Digital Entertainment

- Koplow Games

- Kotobukiya Co., Ltd.

- KSM Ltd.

- Kudo Banz

- Lay-n-Go

- LA SIESTA

​- LEADING EDGE NOVELTY INC.

- Learning Resources

- LearnPlay, Inc.

- LEGO Systems Inc

- Leisure Learning / MightyMind Kids

- LI Toy & Game

- littleBits

- Little Medical School

- Little Poland Gallery

- Looney Labs

- LorettaRose LLC / My Sibling Dolls

- Lovee Doll & Toy Co Inc.

- Lupita / Tepeyac

- Maccabi Art

- Madd Capp Games

- Magformers, LLC

- Magicforest

- Magnetykes, LLC

- Mand Labs

- Marshmallow Fun Company

- maru and friends, llc

- MasterPieces Inc.

- Math For Love

- Mattel, Inc.

- Maze-O

- MegaFun USA

- MERGE

- MerryMakers, Inc.

- Mezco Toyz

- MGA Entertainment

- Mindtwister USA

- Monkeying Around

- Monogram International

- Moon Creations

- Moose Toys

- Mudpuppy

- Mukikim

- My First Lab

- New Dimensions Toys

- Next Generation Distributors Inc.

- N.J. CROCE COMPANY

- North Star Games

- Odyssey Toys

- OgoSport

- OOLY

- ORB

- OWI Inc.

- Ozobot

- Pacific Play Tents

- Pai Technology Inc.

- PARA'KITO USA Corp.

- Part Time Renegade, LLC

- Passback Sports

- Pennington Bear Company

- People Toy Company

- Perplext

- PhatMojo, Inc.

Pillow Pets / CJ Products​

PIX BRIX

- Playmates Toys

- PLAYMOBIL

- Playtime Edventures LLC

- PleIQ Smart Toys

- PlayMonster

- Play Visions Inc.

- Plus-Plus USA

- POWERUP

- Prime Time Toys

- Primo Toys

- Princess Paradise

- Prodotto

- Quantum Mechanix Inc.

- R&R Games, Inc.

- Rainbow Colours Music Ltd

- Ravensburger

- Razor USA

- Reach Companies

- Reckless Ventures LLC 

- Redwood Ventures

​- Relevant Play

- ROOOZ PLANET

- Roshambo Baby, Inc.

- Royal Bobbles

- Roylco

- Rubbabu

- Sago Mini

- Sailing (U.S.) Int'l Corp.

- Saturnian 1 Inc.

- Savvi

- Schleich USA Inc.

- Schoenhut

- SCHOOL-RITE

- School Zone

- SeaBelievers

- SeJe LLC

- Sentosphere

- Set Enterprises, Inc.

- seven20

- Sharingland

- Showaflops

- SILLY STRING Products

- Silver Cross

- Skullduggery

- Skyrocket Toys

- Small World Toys

- Smart Play

- Smart Toys & Games

- Smart Trike USA LLC

- Snaptoys

- SoftStone Products

- Southard Freeman Communications

- SpiceBox Product Development Ltd.

- Spin Master Ltd

- Squire Boone Village

- Squishable

- Squishy Circuits

- STC

- Steiff

- Story Craze

- Strictly Briks

- Sun-Staches

- Super Happy Fun Fun

- Super Impulse

- Super Jumper Inc

- Sweets Kendamas

- Tactic Games USA

- Talicor, Inc.

- Tangle Creations

- Tastemakers, LLC

- Tasty Peach Studios

- TeeTurtle

- Teknikio

- Thames & Kosmos

- The Button Nose Kidz LLC

The Carat Shop

- The CHILLAFISH Company

- The Haywire Group

- The Learning Journey

- The Loyal Subjects

- The Magical Tales

- The Master Theorem Games

- The NPD Group

- The Original Toy Company

- The Queen's Treasures

- The Simplay3 Company

- The Toy Network

- The United States Playing Card Company

- The Young Scientists Club

- ThinkFun

- TOMY International

- Top Trumps

- Toysmith

- Tradewala

Traveling Animals, Inc.

- Treeblocks LLC

- TreePod Hanging Treehouses

- Trends International

- Trick or Treat Studios

- Tucker Toys

- Turing Tumble LLC

- TUV Rheinland

- TWEE

- Two Monkeyz (DBA Stroller Costumes)

- Tynies, Inc.

- UBTECH Robotics

- UGEARS

- UL

- Umlozi International

- USAopoly

- Valtech

- Volten s.r.o.

- VTech & LeapFrog

- Vuforia/PTC

- Wacky Links

- Watchitude

- Water and Lightning

- Weplay

- WeVeel

- What Do You Meme?

- Whatnot Toys, Inc.

- Whiffer Sniffers

- Wicked Cool Toys

- Wild Republic

- Winfat Industrial Company Limited

- Wizhead, Inc.

- Woobo Inc

- WowWee

- WREBBIT PUZZLES INC

- Xtraordin Air Toys

- YOTTOY Productions, Inc.

- YULU

- Zing

- ZIPIT USA

- Zorbitz, Inc.

- ZURU

News Releases

'A WAVE OF CHANGE' - The Toy Association Responds to Evolving Member Needs with New Strategy, New Name, & Major Rebrand, Driving Change Across the Organization
Largest National Toy Association Expands Core Member Services and Launches New Ventures

NEW YORK, April 24, 2017 /PRNewswire/ -- The Toy Association – the largest trade association of its kind in the world – today unveiled a new mission statement, new name, and major rebrand driven by an innovative strategic plan. Formerly called the Toy Industry Association, The Toy Association supports a diverse membership whose global reach is revolutionizing the face of toys and play. The organization's member-focused programs, products, trade shows, and consumer events promote international business growth for all members. Its new tagline, "Inspiring Generations of Play," underscores the Association's 100+ years of service and the many developmental benefits of play in a child's life. 

The Toy Association ended 2016 with 1,098 member companies that design, produce, license, and deliver toys and youth entertainment products for kids of all ages. The trade group has a long history of propelling the health and growth of the U.S. toy industry, which has an annual economic impact of $80.25 billion in the United States.

"The Toy Association's members are the 'North Star' of our new strategic direction, assuring that everything we do is about them and their business success," says Steve Pasierb, president & chief executive of The Toy Association. "Refining our strategic blueprint demanded a refreshed mission, which led to a change in name, an emphasis on branding, a new approach to digital communications, and new office headquarters to serve staff and members alike. We challenged ourselves to question every aspect of our reason for being, and found ways to be more agile, more relevant, and more successful at bringing our members best-in-class services and support."

Mission Refresh Reflects Member-Focus

As part of its new mission statement to be "a unifying force for members' creativity, responsibility, and global success, advocating for their needs and championing the benefits of play," The Toy Association has elevated its presence on the world stage, effectively and powerfully advocating on behalf of its members' businesses in North America and in markets spanning every continent.

The Association has also expanded its core services and embarked on new ventures, including Play Fair, a large-scale kid and family business-to-consumer event; ShopToys365.com, a first-of-its-kind business-to-business digital marketplace for toy retailers and suppliers; and The Genius of Play, a consumer-focused initiative which encourages families to make time for play by educating them about play's critical role in healthy childhood development.

The group's world-renowned trade shows showcase the brightest innovations in toys and play along with stunning technological advancements. Its North American International Toy Fair continues to shatter records with sold out space and attendees from more than 100 countries, while Fall Toy Preview remains committed to serving the long-lead planning needs of mass and high-volume specialty retailers. With its actionable research, The Toy Association is helping companies tackle business challenges – from rapidly changing global economic and population trends and intellectual property protection, to new chemical regulations and an empowered consumer base of millennial parents with nontraditional shopping habits. The Association's advocacy work provides insight and support on key legislative and regulatory issues affecting members in global markets, and it maintains education outreach to American consumers and media on all aspects of toy and play safety. 

David Hargreaves, chairman of The Toy Association's board of directors and strategic advisor at Hasbro, Inc., emphasized the need for change: "This is not your father's Toy Association, because this is not your father's toy industry nor marketplace. The global toy and play landscape has transformed dramatically over the last few years. Our team is effectively overhauling every aspect of the Association with an eye to the future to make certain we continue to provide members with best-in-class resources, business insight, and support to help them grow and thrive."

Strength Through Global Collaboration

As a worldwide leader, the Association collaborates closely with international toy associations, foreign governments, and national standards bodies to advance toy safety and align global standards. The organization sustains the Canadian Toy Association; acts as secretariat for both the International Council of Toy Industries and the International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's ASTM F963 toy safety standard – one of the most respected and strictest toy safety standards in the world.

Digital and Workspace Innovation

The Toy Association will soon relaunch its digital presence with a new mobile-first website. It opens for business today in its brand-new Manhattan headquarters designed by renowned architects HLW International to reflect the energy, creativity, and excitement of the toy and play community.  The Association's advocacy office in Washington, DC relocated last month to a new office space that reflects the organization's innovative approach to business.

About The Toy Association  www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $80.25 billion, and its 950+ members drive the annual $26 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play, and promotes play's positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.

As a global leader, The Toy Association produces the world-renowned North American International Toy Fair and Fall Toy Preview; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard.

SOURCE The Toy Association

For further information: Adrienne Appell, 646.520.4863, [email protected]ation.org