Exhibitor Kits

Bolded companies have or will have press kit content.

♡ denotes a first-time exhibitor.

- Abysse America

- Aeromax, Inc.

- Akibabus LTD

- Alpha Group US

- Alvantor Industry Co.,Ltd

- Ambosstoys LLC

American Cornhole Association

American Plastic Toys

- AMIGO Games

- Anjar Co. LLC and Becker Associates LLC

ASTRA

Asa Products

- ASWEETS Global Inc.

- Aurora World, Inc.

- Bachmann Trains

Banana Panda, Inc.

- Bananagrams, Inc.

- Bandai America

- Barry and Jason - Games & Entertainment

- BC USA

- BIG TIME TOYS LLC

- Blipblox by Playtime Engineering

- Blue Rabbit Play, LLC

- Bolaball Inc.

- Bouncy Bands

BoxBugz

Brain Games

- Brandable

- Brainy Yak Labs

- Brightz Ltd.

Brown Dog Gadgets

- Buffalo Games

- Bulls i Toy

- Bumkins Baby Products

- Butts in Space

- Capstone Games

- CCA&B, LLC (Elf on the Shelf)

- Celestial Buddies, LLC

- Chalk of the Town

- CHARM IT! by High IntenCity

Chloe Craft

- Choo Choo Shoes

- Circuit Scribe

ClicTime

- Cloud b Inc

- CMON

- Cobra RC Toys / Relaxus Products

- Contender Brands, LLC

- Coosy USA / Beecrazee, Inc

- Corolle

Cortex Toys

Cottage Door Press

- Crayola

- Creative Brainworks LLC

Creative Education of Canada, Inc.

- Crestar Ltd.

Cryptozoic Entertainment

- Cubcoats

- Daron Worldwide Trading, Inc.

Delta Children's Products

- Dexter Educational Play

- Diako ABC S.A. De C.V.

- Diggin Active, Inc.

DITTY BIRD MUSICAL BOOKS / Mema Enterprise Pty Ltd ♡

- D M Merchandising

- DNA Global Industries Pty Ltd

- Doodlematic

Dowdle Folk Art

Dreams USA, Inc.

Dude Games

- Duncan Toys

- Dynamic Discs

- E-Blox Inc.

- EasyRead Time Teacher

- eco eggs

- EDC Publishing

- Educational Insights

- Edushape

- eeBoo

- ELENCO

- Elly Lu Organics

- Endless Games

- ENGINO.NET LTD

Enginuity Games

Entertainment Earth, Inc.

Enviro-Mental Toy Co. Inc.

Epoch

- Eurofins Product Testing

- Everrich Industries, Inc.

- Excell Brands

- Excell Marketing

- Factory Entertainment, Inc.

- FanWraps

- Far Out Toys, Inc.

- Fashion Angels

- Fat Brain Toys

Fin Fun (Blue Spring Partners)

Firefox Toys, LLC

- Flybar Inc

Flycatcher INC.

- Folkmanis, Inc.

Forum Novelties

Fox Chapel Publishing

- Fremont Die

- Freod Games Australia

- From There to Here Imports

Fun in Motion Toys

Funrise

- Fuzion - Nextsport

Games by BRIGHT of sweden

- GEOMAGWORLD USA Inc.

- Geospace

- Giantmicrobes, Inc.

- GLOWORKS INC.

- Go Fun Face / University Outfitters LLC

- Goliath

- Gray Matters Games

- Green Toys

- Griddly Games, Inc.

- Guidecraft

- GUND, a division of Spin Master Inc.

- Hape

- hand2mind

- Handstand Kitchen

- HeadStart International Pty Ltd

- HenBea Educational Games

- HEXBUG

- Highlights for Children

- Hog Wild

Hot Focus, Inc.

- Hotaling Imports

- HQ Kites & Designs USA

- HUGG A PLANET

- Hunter Products

- IAmElemental

i Luv Wireless

Imagine by Rubie's

- IMC Toys US Inc.

- Imperial Toy

- Infento

- Insect Lore

- J2H Inc.

- Jabuka Games Inc.

- J WORLD NEW YORK & TWISE

- Jaq Jaq Bird

JAKKS Pacific

Jelly Belly Candy Company

- Jupiter Creations

- Juratoys US

- Just Play

- Kahootz Toys

Kalan LP

- KD Group

- Keak Toys (Thailand) Co., Ltd.

- Kendama USA

- KessCo

- Kevco Products, LLC

- Keycraft

KHS America (Hohner)

- Kiddimoto USA

- Kidrobot

KidSource

- Klimbo Eco Toys Ltd

- Klutz

KnuckleBonz, Inc.

- Konami Digital Entertainment

- Kotobukiya Co., Ltd.

- KSH BRANDS LLC

Lassig Inc.

- Lay-n-Go, LLC

- Leading Edge Novelty INC

- Learning Express Toys

- Learning Resources

- LearnPlay

Leisure Learning Products/Mighty Mind Kids

Little Poland Gallery

Looney Labs

- Madame Alexander Doll Co.

- Madd Capp Games

- Magformers

- Magicforest

Maikii - Tribe

Make It Real

- Malarkey Kids

- manimo by fdmt

- Marble Genius

- Marvin's Magic

- MasterPieces Inc.

Master Replicas Group

- Mark-My-Time/Reading Time Gifts

- Maxim Enterprise, Inc.

- Maxx Marketing Inc.

- Maya Toys

- Meade Instruments

- Memory Plush

- MERRYMAKERS, INC.

- MGA Entertainment

- MJ Holding & Grin Studios

- Micador Australia

- MindWare

- Modular Robotics

- Monkey Moves Games

- Monogram International, Inc.

- Moose Toys LLC

- Move2Play

- Mudpuppy

MVP Pals

- My Arcade

- New Tech Kites

- NEW ZEALAND MINT

- NJ Croce Co.

- North Star Games

Novaya Khimia LLC

- Ok2Win

- One Funny Mother Gifts

- Orange Tree Toys Ltd

- ORB™

- Oribel Inc

OWI Inc.

- Pai Technology

- Paladone

- PapkaPrint Co., Ltd

- PARA’KITO

- Peaceable Kingdom

- Perler

- PETER PAUPER PRESS INC.

- PhatMojo, Inc.

- Phoenix International Publications

- Pillow Pets

- Piqipi Limited

- Pix Perfect, LLC

- Playing Unlimited, Inc.

Playmates Toys

- PLAYMOBIL USA

- PlayMonster LLC

- PlayShifu

Playtek Toys

- Playview Brands

- Play Visions

- Plus-Plus USA

- PNP Portable North Pole (UGROUPMEDIA INC.)

- Pocket Box Office

- Pocket Disc

- Polyform Products

- POP IT PAL

- Popular Playthings

- Potty Discovery LLC

- POWERUP Toys

Princess Paradise 

- Professor Maxwell's (Spicebox)

- Professor Puzzle USA

- Putty Peeps - The Putty with Personality

- R&R Games, Inc.

- Radz Brands, LLC

Raindrops Enterprises

RBI Toys, Inc.

- Re-marks, Inc.

- Redefine Distribution/Afri-Imports Inc

- Redwood Ventures

Relevant Play

- Robotix Learning Solutions Pvt. Ltd.

- Rockbocce

- Rollplay

- Romanoff Products

Roooz Planet

- Roshambo Baby

Roylco, Inc.

- Rubbabu

Rubie’s Costume Company

Rubie’s Pet Shop 

- SAVVi

- Santoki

Schleich

- Schoenhut Piano Co

- Set Enterprises, Inc.

- Skullduggery, Inc.

Skyrocket

- SmartLab Toys/The Quarto Group

- Smart Play, LLC

- SmartNoggin Toys

- Smart-trike

- Smart Zone (HK) Limited

- Snap Swaps

Snowie

- SOURCEBOOKS, INC.

Southard Communications

- Spin Master

- Square Enix, Inc

- Squire Boone Village

Squishable

- STC

Steiff

- Stephen Joseph, Inc.

- Strategic Multiplication Solution Equal Infinity, LLC

Sunny Days Entertainment

- Sunshine & Glitter

- Super7

- Super Impulse

- Swimline

- Tastemakers LLC

- TeeTurtle LLC

- Teknikio

- Tender Leaf Toys

- Thames & Kosmos

The Bean People USA

- The Button Nose Kidz

The Dream Pillow

- The Learning Journey International

- The LEGO Group

The Loyal Subjects

- The Magical Tales - Kids

- The Master Theorem Games

- The Original Toy Company

- The Pokemon Company International

- The Simplay3 Company

- The Singing Machine Co INC

- The Toy Museum of NY

- The United States Playing Card Company

- Timbuktu Labs, Inc

- tokidoki

- Top Trumps USA

- Toy Collection Catalog

- TOYosity LLC

- Toysmith

- TOYZON / Brand Partners Group LLC

Trends International

- Triple 8

- Tudor Games

- TWEE

- UGears US | Ukidz LLC

- Underwraps Costumes

- Unit Bricks, Inc

University Games

- Upside Down Games

USAOpoly

- Vertigo Electronics

- Volten s.r.o.

- VTech/LeapFrog

- Waff World Gifts Inc

- Watch-Us Inc.

Weather Gage Workshop

- Well Played Toys

- What Do You Meme

- Wicked Cool Toys

- WILD REPUBLIC

- Wood Expressions Games

- WowWee

- Wrap -n- Snaps LLC

- WREBBIT PUZZLES INC

- Wuu Jau Co

Yookidoo

- YOTTOY PRODUCTIONS, INC.

- YULU

- Zen Monkey Studios

- Zing

- ZURU Toys

News Releases

Mattel Taps Into 90's Nostalgia With Relaunch Of Polly
The Original Micro Scale Doll Is Back with a Surprise in Every Compact to Show Girls "Tiny is Mighty"

EL SEGUNDO, Calif., Feb. 17, 2018 /PRNewswire/ -- More than 30 years since the launch, Mattel announces the relaunch of Polly Pocket in the original micro-scale and compacts that made her a 90's phenomenon. The all new product line is accompanied with an animated series to introduce a new generation to the world of Polly to amplify her story for modern fans.

2018 Polly Pocket Line Revealed at NYTF

With more than 10 million compacts sold throughout the years, the compact product line nods to the brand's heritage and surprise factor, but reflects an updated look of the characters and scenes from the content. The series follows Polly and her friends as they embrace big adventures in a shrunken size, thanks to Polly's magic locket.

Products shown at New York Toy Fair include:

  • Polly Pocket Tiny Pocket Places Assortment
  • Polly Pocket World Assortment
  • Polly Pocket Hidden in Plain Sight Assortment

"Many of today's parents were the generation that made Polly Pocket a phenomenon and now they can introduce their children to Polly's world," said Hailey Sullivan, VP of Marketing, Girls Toy Box Mattel.  "We know that the 90's is making a resurgence so what better time to bring back the beloved micro-playsets for the next generation."

The toy launch will be supported with a marketing campaign with Polly inspiring girls to be capable, courageous and tenacious in their own lives, just like her. Polly Pocket product will hit toy shelves this summer.

About Mattel
Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.

©2018 Mattel. All Rights Reserved.

Media Contacts:




Marissa Beck 

Kelly Powers

Marissa.beck2@mattel.com

Kelly.powers@mattel.com

415-902-5233

310-252-3687

 

2018 Polly Pocket Line Revealed at NYTF

2018 Polly Pocket Line Revealed at NYTF

Mattel Logo (PRNewsFoto/Mattel)

SOURCE Mattel, Inc.