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Alpha Group and WWE® Partner on Larger-Than-Life AirNormous Oversized Inflatable Toys
New Line Will Debut At New York Toy Fair

EL SEGUNDO - Feb. 14, 2019 -- Alpha Group US today announced a licensing agreement with WWE to produce oversized inflatable toys. The new WWE AirNormous line will debut at the New York Toy Fair at Alpha Group’s booth, #2965.  

Cushioned and safe, WWE AirNormous line of inflatables allows kids to bring WWE action home for hours of fun whether indoors, outdoors, at parties or events. Debuting this fall, the line is designed for kids ages 4+ and includes:

AIRNORMOUS BIG BASH PROPS – These enormous WWE props include a sledgehammer, fire extinguisher or microphone. Based on actual props used by Superstars such as John Cena, Seth Rollins and Triple H, these props tower over three feet tall.  Each sold separately.

Ages 4+, SRP: $9.99

AIRNORMOUS SUPER SLAMMIN’ FISTS – Show off with these Super Slammin’ fists that are bigger than any WWE Superstars’!

Ages 4+, SRP: $9.99

AIRNORMOUS DELUXE MUSCLE ARMS – Inspired by WWE Superstar John Cena, these oversized muscle arms bring more to the party with their realistic ringside sounds and famous John Cena phrases. Ages 4+, SRP: $19.99 (3 AAA batteries required)

“We’re thrilled WWE is the first AirNormous licensed partner,” said Matthew Sherman, Director Global Brand Marketing at Alpha Group US. “From its size, to its inherent play patterns, the sports entertainment brand perfectly complements AirNormous.”

“This is the start of a great partnership with WWE that showcases just one of the many exciting things to come from Alpha that will target kids and WWE fans,” said Brehan Maul, General Manager, North America at Alpha Group US.

The Alpha Group US is a wholly owned subsidiary of Alpha (Alpha Group Co., Ltd), one of the leading animation and toy companies in China. With a mission of providing engaging entertainment experiences, linking superior animation content with high-quality toys and games for kids and their parents, Alpha takes play seriously. The company’s growing portfolio of brands includes SpongeBob SquarePants, Super Wings™, Sky Rover™, Infinity Nado™ and WWE®.  For more information visit http://www.alphatoys.com.

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For further information: GennComm for Alpha Group: Angely Marie Levis, C: (818) 925-5394, E: angely@genncomm.com; or Janis Van Tine, C: (310) 493-1346, E: janis@genncomm.com, O: (818) 839 1461