News Releases

-From open-ended creativity to hot new characters, novelties will excite kids and kids-at-heart-

Exciting new tile-based play concept delivers limitless creative canvas for self-expression

-Company Wins Construction, Playset, Collectible, and Specialty Toy of the Year Categories-

-Expanded partnership features four new building sets revealed for the first time at New York Toy Fair, based on an original, animated mini-series coming later this year-

-Groundbreaking A/R experience creates new play experience bridging two worlds-

-New toys harness the hottest play trends to serve every child’s interest-

-Company pioneers experience where kids play with one hand in two worlds-

-Consumer products across all relevant categories turn film sensation into lifestyle celebration-

-Honoring five decades of introducing builders as young as 1½ to the LEGO world of play, creativity and building-

-Iconic Toy Brand Wins Construction, Specialty and Tech Toy of the Year Categories-

-During a Year of Milestones, Brand Commemorates 60th Anniversary of the Original LEGO® Brick, 40th Birthday of the LEGO Minifigure and 20th Anniversary of LEGO MINDSTORMS®-

-Ongoing Partnership with Warner Bros. Consumer Products Yields New Building Sets and Collectibles Inspired by Harry Potter™ and Fantastic Beasts™ Film Series-

Partners for 2018 Include The LEGO Group, Playmates Toys and More

-Three all-new construction sets revealed for the first time at Nuremberg Toy Fair Jurassic World: Fallen Kingdom debuts in theaters worldwide June 2018-

-Toy Maker Commemorates Six Decades of Its Iconic Toy Brick with a 1,200 Pound, 10-Feet-Tall Structure in New York City’s Flatiron Plaza, the Original Home of the Toy Industry-