NEW YORK, Oct. 5, 2021 /PRNewswire/ -- The Toy Association trends team today unveiled the hottest toy trends of the '21 holiday season, offering an inside look at some of the fastest growing fads in the toy & play space – from innovative takes on fidget toys to toys that promote kindness and sustainable lifestyles. Families are encouraged to get their hands on coveted items as soon as possible, with industry-wide shortages caused by global supply chain bottlenecks expected to worsen as the holidays draw near. The announcement was made during The Toy Association's virtual Q4 Toy Trends Briefing, which can now be viewed online; the video includes specific product examples to illustrate each trend.
"Trends in the toy and youth entertainment space are evolving quickly, particularly in the COVID-19 era which has more families turning to toys and play to unwind, destress, and connect with each other – an underlying theme of each of the trends we announced today," said Adrienne Appell, senior vice president of marketing communications at The Toy Association. "From 'Fidget Fever' toys that help ease anxiety through fidget play, to 'Catering to Kidult' toys that give older toy consumers a means of escapism, the hottest trends of this holiday bring all ages together through play – allowing kids, teens, and adults to reap the many social, emotional, and cognitive benefits of toys and games."
The Toy Association trends team virtually previewed hundreds of products that will be hitting shelves this holiday to determine what will be topping wish lists, taking into account how the 2021 toy trends announced by the team earlier this year have evolved. In dozens of late summer and early fall meetings with the team, companies showcased their many innovations and latest licenses in dolls and action figures, collectibles, unboxing toys, educational & STEAM products, tech-infused toys, and more – but the worldwide shipping crisis has put a serious strain on many small- and mid-sized businesses, which means it might be more difficult for families to get the toys they want in the coming weeks.
"There is so much creativity and innovation coming out of the toy industry right now, but shortages will be a real issue this holiday season which is why we can't overstress the importance of getting out there early to shop for toys and games," added Appell.
A summary of the top trends follows:
A video of the Q4 Toy Trends Briefing can be viewed online (www.YouTube.com/TheToyAssociation). The Toy Association's trends team will present its 2022 Toy Trends Briefing at Toy Fair New York (February 18-22, 2022).
About The Toy Association www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $98.2 billion, and its roughly 1,000 members drive the annual $32 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.
As a global leader, The Toy Association produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the world; sustains the Canadian The Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard.