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Last Call: Secure Your TOTY Tribute Book Ad

January 17, 2020 | The Toy Foundation (TTF) reminds companies looking to support disadvantaged children that the deadline to reserve ad space in the 2020 Tribute Book, the official event program for the 20th annual Toy of the Year (TOTY) Awards ceremony, is Wednesday, January 29.

The Tribute Book is the Foundation’s most critical fundraiser of the year. Donations help fund TTF’s mission to deliver the gift of play to children who are sick, in foster care, in military families, suffering from devastating natural disasters, or otherwise in need.

Tribute Book ads can spotlight a company’s brand, honor a company’s or individual’s recent accomplishments, express support for the Foundation, congratulate a TOTY Awards finalist, or honor this year’s Toy Industry Hall of Fame inductees.

All artwork for advertisements must also be submitted by Wednesday, January 29.

Tribute Book ad reservations can be made online. Companies may submit their artwork to Elizabeth Max, TTF’s senior foundation manager.

Tickets for the TOTY Awards ceremony, taking place Friday, February 21 at the Ziegfeld Ballroom in New York City, have sold out. There’s still time to reserve your afterparty ticket. Visit to learn more.