News Releases

Media and Trade Guests: Get Exclusive Access to Hottest New Playthings

WHAT:         The 116th North American International Toy Fair – the largest toy show in the Western Hemisphere – gives media and trade guests EXCLUSIVE, hands-on access to hundreds of thousands of brand-new playthings. Be among the first to see this year’s most innovative toys before they even hit store shelves!

WHEN:         Saturday, Sunday, and Monday, February 16-18        9 a.m. – 6 p.m.
Tuesday, February 19                                                         9 a.m. – 4 p.m.

WHERE:        Jacob K. Javits Convention Center, New York City

DETAILS:      Toy Fair will bring 30,000+ play professionals from around the globe to NYC this weekend for four days of business and play! From collectibles sure to capture the hearts of millions … to retro toys from the 80s and 90s … to innovative educational toys that help develop science and math skills, the playthings at this year’s show will drive industry sales through Q4. More than 1,000 toy companies, from inventive startups to veteran brands, will transform 447,000 net square feet of space at the Javits Center into a giant playground for grownups.

Spokespeople will be at the show to provide insights into the biggest trends in toys and play, industry data, and economic outlooks. Visit or the Toy Fair New York online press room for more information.

HOW:            Registration is mandatory for access to Toy Fair. Verification of media credentials is required. Media can sign up on-site at the show.

CONTACT:   Kara Yacovone /
Office: 212.297.2106 / Mobile: 845.544.3067

Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $110.9 billion, and its 1000+ members drive the annual $27 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play, and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.