News Releases

In this section of the CCA&B, LLC (Elf on the Shelf) Online Press Kit, you'll find our news releases. The releases are listed in chronological order and are archived by month and year.

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Month Year

Su	Mo	Tu	We	Th	Fr	Sa
25	26	27	28	29	30	1
2	3	4	5	6	7	8
9	10	11	12	13	14	15
16	17	18	19	20	21	22
23	24	25	26	27	28	29
30	31	1	2	3	4	5

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• Feb 20, 2020

  Global Christmas Phenomenon Launches Innovative 2020 Line in Celebration of 15th Anniversary

  The Elf on the Shelf® and Elf Pets® brands bring new entertainment, immersive experiences and products to market

  • Documents 1
• Feb 7, 2019

  COMPANY BEHIND THE ELF ON THE SHELF® EVOLVES INTO GLOBAL ENTERTAINMENT COMPANY

  Newly Launched Production Company and Upcoming Touring Live Show Bring Santa’s Magical North Pole to Life!