Exhibitor Kits

Bolded companies have or will have press kit content.

♡ denotes a first-time exhibitor.

- Abysse America

- Akibabus LTD

- Alvantor Industry Co.,Ltd

- Ambosstoys LLC

American Cornhole Association

American Plastic Toys

- AMIGO Games

- Anjar Co. & Becker Associates LLC

ASTRA

Asa Products

- ASWEETS Global Inc.

- Aurora World, Inc.

- Bachmann Trains

Banana Panda, Inc.

- Bananagrams, Inc.

- Bandai America

- BC USA

- BIG TIME TOYS LLC

- Blipblox by Playtime Engineering

- Blue Rabbit Play, LLC

- Bolaball Inc.

- Bouncy Bands

BoxBugz

Brain Games

- Brainy Yak Labs

- Brightz Ltd.

Brown Dog Gadgets

- Buffalo Games

- Bulls i Toy

- Bumkins Baby Products

- Butts in Space

- Capstone Games

- CCA&B, LLC (Elf on the Shelf)

- Celestial Buddies, LLC

- Chalk of the Town

- CHARM IT! by High IntenCity

Chloe Craft

- Choo Choo Shoes

- Circuit Scribe

ClicTime

- Cloud b Inc

- CMON

- Cobra RC Toys / Relaxus Products

- Contender Brands, LLC

- Coosy USA / Beecrazee, Inc

- Corolle

Cortex Toys

Cottage Door Press

- Crayola

- Creative Brainworks LLC

Creative Education of Canada, Inc.

- Crestar Ltd.

Cryptozoic Entertainment

- Cubcoats

- Daron Worldwide Trading, Inc.

Delta Children's Products

- Dexter Educational Play

- Diako ABC S.A. De C.V.

- Diggin Active, Inc.

DITTY BIRD MUSICAL BOOKS / Mema Enterprise Pty Ltd ♡

- D M Merchandising

- DNA Global Industries Pty Ltd

- Doodlematic

Dowdle Folk Art

Dreams USA, Inc.

Dude Games

- Duncan Toys

- Dynamic Discs

- E-Blox Inc.

- EasyRead Time Teacher

- eco eggs

- EDC Publishing

- Educational Insights

- Edushape

- eeBoo

- ELENCO

- Elly Lu Organics

- Endless Games

- ENGINO.NET LTD

Enginuity Games

Entertainment Earth, Inc.

Enviro-Mental Toy Co. Inc.

Epoch

- Excell Brands

- Excell Marketing

- Factory Entertainment, Inc.

- FanWraps

- Far Out Toys, Inc.

- Fashion Angels

- Fat Brain Toys

Fin Fun (Blue Spring Partners)

Firefox Toys, LLC

- Flybar Inc

Flycatcher INC.

- Folkmanis, Inc.

Forum Novelties

Fox Chapel Publishing

- Fremont Die

- Freod Games Australia

- From There to Here Imports

Fun in Motion Toys

Funrise

- Fuzion - Nextsport

Games by BRIGHT of sweden

- GEOMAGWORLD USA Inc.

- Geospace

- Giantmicrobes, Inc.

- GLOWORKS INC.

- Go Fun Face / University Outfitters LLC

- Goliath

- Gray Matters Games

- Green Toys

- Griddly Games, Inc.

- Guidecraft

- Hape

- hand2mind

- Handstand Kitchen

- HenBea Educational Games

- HEXBUG

- Highlights for Children

Hot Focus, Inc.

- Hotaling Imports

- HQ Kites & Designs USA

- HUGG A PLANET

i Luv Wireless

Imagine by Rubie's

- IMC Toys US Inc.

- Imperial Toy

- Infento

- Insect Lore

- J2H Inc.

- Jabuka Games Inc.

- J WORLD NEW YORK & TWISE

- Jaq Jaq Bird

JAKKS Pacific

Jelly Belly Candy Company

- Jupiter Creations

- Juratoys US

- Kahootz Toys

Kalan LP

- Kendama USA

- KessCo

- Kevco Products, LLC

- Keycraft

KHS America (Hohner)

- Kiddimoto USA

- Kidrobot

KidSource

- Klimbo Eco Toys Ltd

- Klutz

KnuckleBonz, Inc.

- Konami Digital Entertainment

- Kotobukiya Co., Ltd.

- KSH BRANDS LLC

Lassig Inc.

- Lay-n-Go, LLC

- Leading Edge Novelty INC

- Learning Express Toys

- Learning Resources

- LearnPlay

Leisure Learning Products/Mighty Mind Kids

Little Poland Gallery

Looney Labs

- Madame Alexander Doll Co.

- Madd Capp Games

- Magformers

- Magicforest

Maikii - Tribe

Make It Real

- Malarkey Kids

- manimo by fdmt

- Marble Genius

- Marvin's Magic

- MasterPieces Inc.

Master Replicas Group

- Mark-My-Time/Reading Time Gifts

- Maxim Enterprise, Inc.

- Maxx Marketing Inc.

- Maya Toys

- Meade Instruments

- Memory Plush

- MERRYMAKERS, INC.

- MJ Holding & Grin Studios

- Micador Australia

- MindWare

- Modular Robotics

- Monkey Moves Games

- Monogram International, Inc.

- Moose Toys LLC

- Move2Play

MVP Pals

- My Arcade

- New Tech Kites

- NEW ZEALAND MINT

- NJ Croce Co.

- North Star Games

Novaya Khimia LLC

- Ok2Win

- One Funny Mother Gifts

- Orange Tree Toys Ltd

- ORB™

- Oribel Inc

OWI Inc.

- Pai Technology

- Paladone

- PapkaPrint Co., Ltd

- PARA’KITO

- Peaceable Kingdom

- Perler

- PETER PAUPER PRESS INC.

- Phoenix International Publications

- Pillow Pets

- Piqipi Limited

- Pix Perfect, LLC

- PlayShifu

Playtek Toys

- Playing Unlimited, Inc.

- Playview Brands

- Play Visions

- Plus-Plus USA

- PNP Portable North Pole (UGROUPMEDIA INC.)

- Pocket Box Office

- Pocket Disc

- Polyform Products

- POP IT PAL

- Popular Playthings

- Potty Discovery LLC

- POWERUP Toys

Princess Paradise 

- Professor Puzzle USA

- Putty Peeps - The Putty with Personality

- Radz Brands, LLC

Raindrops Enterprises

RBI Toys, Inc.

- Redefine Distribution/Afri-Imports Inc

- Re-marks, Inc.

Relevant Play

- Robotix Learning Solutions Pvt. Ltd.

- Rockbocce

- Rollplay

- Romanoff Products

Roooz Planet

- Roshambo Baby

Roylco, Inc.

Rubie’s Costume Company

Rubie’s Pet Shop 

- SAVVi

- Santoki

Schleich

- Schoenhut Piano Co

- Skullduggery, Inc.

Skyrocket

- SmartLab Toys/The Quarto Group

- Smart Play, LLC

- SmartNoggin Toys

- Smart-trike

- Smart Zone (HK) Limited

- Snap Swaps

Snowie

- SOURCEBOOKS, INC.

Southard Communications

- Spin Master

- Square Enix, Inc

- Squire Boone Village

Squishable

- STC

Steiff

- Stephen Joseph, Inc.

- Strategic Multiplication Solution Equal Infinity, LLC

Sunny Days Entertainment

- Sunshine & Glitter

- Super7

- Super Impulse

- Swimline

- Tastemakers LLC

- Teknikio

- Tender Leaf Toys

- Thames & Kosmos

The Bean People USA

- The Button Nose Kidz

The Dream Pillow

- The Learning Journey International

- The LEGO Group

The Loyal Subjects

- The Magical Tales - Kids

- The Master Theorem Games

- The Original Toy Company

- The Pokemon Company International

- The Simplay3 Company

- The Toy Museum of NY

- The United States Playing Card Company

- Timbuktu Labs, Inc

- tokidoki

- Top Trumps USA

- Toy Collection Catalog

- TOYosity LLC

- TOYZON / Brand Partners Group LLC

Trends International

- Triple 8

- Tudor Games

- TWEE

- UGears US | Ukidz LLC

- Underwraps Costumes

- Unit Bricks, Inc

University Games

USAOpoly

- Vertigo Electronics

- Volten s.r.o.

- Waff World Gifts Inc

- Watch-Us Inc.

Weather Gage Workshop

- Well Played Toys

- What Do You Meme

- WILD REPUBLIC

- Wood Expressions Games

- WowWee

- Wrap -n- Snaps LLC

- WREBBIT PUZZLES INC

- Wuu Jau Co

Yookidoo

- YOTTOY PRODUCTIONS, INC.

- Zen Monkey Studios

News Releases

NEW REPORT: “High-Quality” Digital Play Balanced with Traditional Play is Best for Kids

New York, NY | April 3, 2018 – Digital play is sometimes dismissed as empty time that doesn’t engage kids, but experts say there are many benefits to letting kids play in today’s digital playground. The key is to balance screen-based play with traditional play and ensure that digital entertainment is high-quality, as well as parental involvement, according to a panel of child development and digital media experts convened by The Genius of Play during the Consumer Electronics Show (CES) in January. The panel’s findings are included in a new report that’s now available: “Why Play is the Secret Sauce for Raising the Next Generation of Digital Innovators, A Special Report by The Genius of Play.”

“Kids learn and develop crucial skills through all types of play – structured and unstructured, as well as traditional and digital play,” said Ken Seiter, The Toy Association’s executive vice president of marketing communications and the panel’s moderator. “It’s important that parents understand that screen-based or online play does not have to be an all or nothing experience. Our panel of experts was extremely knowledgeable and shared best practices for appropriately fostering kids’ development through digital play.”

The panel, which included Sara DeWitt, vice president of PBS Kids Digital, Dr. Jodi Sherman LeVos, director of child development & learning at Mattel, and emotional dynamics expert Dr. Erik Fisher, explored the evolving nature of play in today’s world and sought to provide parents with guidance on how to incorporate all types of play into a child’s daily routine. The experts’ consensus: when it comes to digital play, experiences that have a clear learning intent combined with parental engagement are paramount.

INSIGHTS FROM THE PANEL:

  • Play exists in a variety of arenas and forms.
    Opportunities for play are everywhere: at home, in school, in stores, at amusement parks, etc. Kids get the most benefit when traditional and digital play exist simultaneously, in a balanced environment.  
  • The best kind of digital play is high-quality content that’s designed with clear learning objectives.
    These objectives should include: improving cognitive thinking; building language skills; encouraging social skills; and/or promoting creativity.
  • Technology gives kids a variety of perspectives on the world.
    Technology supports traditional play by reinforcing key values and adding another dimension to the play experience. For instance, apps and gameplay can bring unique worlds to life and allow children to explore these worlds in a new way.
  • Technology can also help drive the benefits of play by emphasizing personalized and adaptive learning.  
    The best kind of high-tech play involves quality engagement in short bursts that engages kids while extending their knowledge in other areas. For instance, if a system can detect a child struggling with a particular concept, offering tutorials or prompts is an area where technology can really help kids learn.
  • Parents are highly encouraged to participate in their child’s digital play and ask questions.

Implementing this type of interaction at an early age builds on communication skills between parent and child, develops trust, and prepares children for more serious talks about internet safety as they grow.

“Why Play is the Secret Sauce for Raising the Next Generation of Digital Innovators, A Special Report by The Genius of Play” can be downloaded at TheGeniusOfPlay.org.

About The Genius of Play

The Genius of Play is a national movement to raise awareness of play’s vital role in child development, spearheaded by the Toy Association. Deeply rooted in research and facts, The Genius of Play is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. The Genius of Play enables today’s busy parents and caretakers to use the power of play to help raise a happier, healthier, and more productive next generation. Visit TheGeniusOfPlay.org for easily accessible play ideas and tips, expert advice and other play resources. It’s More Than Play!

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Contact: Adrienne Appell
The Toy Association
646.520.4863
aappell@toyassociation.org