Exhibitor Kits

Bolded companies have or will have press kit content.

♡ denotes a first-time exhibitor.

- 3Doodler

- Aeromax

- Akibabus Ltd

- Alex Brands

- AliveLab

Alpha Group U.S.

- ALWAYS Books Ltd.

- American Educational Products

- American Plastic Toys

- Amigo Games

- Amloid

- Anjar Co. & Becker Associates LLC

- Ann Williams Group

- ANOVOS

- Artful Playdate

- ARTRIANGLES

- Aurora World

- ASWEETS

- Autruche

- AvoSeedo LLC

- Azure House Games

- Baby Banana

- Bachmann Trains

- Bananagrams

- Bandai America Incorporated

- Basic Fun!

- Be Amazing! Toys

- Bendy Blox

- Bevy & Dave

- Beyond123 LLC

- Bigjigs Toys

- Big Time Toys, LLC

- Bling2o

- Bloco Toys

​- Blue Orange Games

- Blue Rabbit Play LLC

- BNL Associates

- Bonkers Toys

- Brackitz

- Brain Games

- Breaking Games

- Brightz, Ltd.

- Broadway Limited Imports, LLC/Choo Choo Shoes

- Buffalo Games, LLC

- Build & Imagine

- Build Upons by Lunchbox Electronics

- Bumkins

- Ceaco/Gamewright

- Calliope Games

- Carrera of America

- Carrom Company

- CARTAMUNDI USA

- CelebriDucks

- Celestial Buddies, LLC

- Chalk of the Town

- Chameleon Kidz

- Circuit Scribe

- ClickBlock Corp

- COBI Factory S.A.

- Corolle

- Cortex Toys

- Crayola

- Crazy Aaron's

- Crojack

- Cryptozoic Entertainment

- Cuddle Barn

- Cyberhero League

- Deka Sounds

- DEMDACO

- Devir Americas

- Dexter Educational Play

- Diggin Active Inc.

Distribution Le Valet

- Dreamland Fairy

- Dream Pets

- Dreams USA, Inc.

- Duncan Toys Co.

- DuneCraft

- Dynamic Discs

- E-Blox Inc.

- EDC Publishing

- Educational Insights

- Edushape Ltd.

- ELENCO / Snap Circuits

- Empire Group

- Endless Games

- Entertainment Earth

- EQtainment

- Epoch

- Excell Marketing

- Faber-Castell USA / Creativity for Kids

- Factory Entertainment, Inc.

- Families Play Forever

- Family Games America FGA Inc.

- FanWraps

- Far Out Toys 

- Feel Flux

- Fin Fun Mermaid

- FlyCatcher Inc.

- Folkmanis, Inc.

- Fox Chapel Publishing

- Fun2Play Toys

- Funrise

- Funskool & TOOBEEZ

- Funsparks LLC

- Fun in Motion Toys

- FUN LINES

- Fuzion - Nextsport

- Game Night In A Can

- Games by BRIGHT of Sweden

- Gann Memorials Custom Plush Toys

- Gentle Giant Toys

- GeoCentral

- Geomagworld USA

- Getta1Games

- Global Licensing Group

- Goliath Games LLC

- GOOD L CORP. /BIG BASKET CO.

- Gravity Board Games

Gray Matters Games

- Green Toys

- Griddly Games, Inc.

- Guidecraft

- GUND

- Gym1

- HABA USA

- Half Moon Bay Ltd

- Hape

- Heebie Jeebies

- HexCel Designs

- High Roller USA

- HQ Kites & Designs USA

- IAmElemental

- Identity Games

- IELLO USA

- i Luv Wireless

- Imagine by Rubie's

- Imperial Toy

- In the Bubble Challenge

- InLightz

- Innobaby

- Insect Lore

- Insight Editions

- Intertek

- I-Studio 

- IVI World LLC

- J World New York

- Jada Toys

- JAKKS Pacific

- Jaq Jaq Bird

- Jazwares

- Joint Merchant/Bloomers Island

- Just Play

- KD Group

- K'NEX Brands

- Kabooter Knomes Entertainment Inc.

- Kalan LP

- Kathe Kruse

- Kellytoy 

- Kenson Kids

- KessCo

Keycraft

- Kiddimoto USA

- KidSource

Killer Snails

- Kiss Naturals

Kitki

- Klutz Inc.

- KnuckleBonz, Inc.

- Konami Digital Entertainment

- Koplow Games

- Kotobukiya Co., Ltd.

- KSM Ltd.

- Kudo Banz

- Lay-n-Go

- LA SIESTA

​- LEADING EDGE NOVELTY INC.

- Learning Resources

- LearnPlay, Inc.

- LEGO Systems Inc

- Leisure Learning / MightyMind Kids

- LI Toy & Game

- littleBits

- Little Medical School

- Little Poland Gallery

- Looney Labs

- LorettaRose LLC / My Sibling Dolls

- Lovee Doll & Toy Co Inc.

- Lupita / Tepeyac

- Maccabi Art

- Madd Capp Games

- Magformers, LLC

- Magicforest

- Magnetykes, LLC

- Mand Labs

- Marshmallow Fun Company

- maru and friends, llc

- MasterPieces Inc.

- Math For Love

- Mattel, Inc.

- Maze-O

- MegaFun USA

- MERGE

- MerryMakers, Inc.

- Mezco Toyz

- MGA Entertainment

- Mindtwister USA

- Monkeying Around

- Monogram International

- Moon Creations

- Moose Toys

- Mudpuppy

- Mukikim

- My First Lab

- New Dimensions Toys

- Next Generation Distributors Inc.

- N.J. CROCE COMPANY

- North Star Games

- Odyssey Toys

- OgoSport

- OOLY

- ORB

- OWI Inc.

- Ozobot

- Pacific Play Tents

- Pai Technology Inc.

- PARA'KITO USA Corp.

- Part Time Renegade, LLC

- Passback Sports

- Pennington Bear Company

- People Toy Company

- Perplext

- PhatMojo, Inc.

Pillow Pets / CJ Products​

PIX BRIX

- Playmates Toys

- PLAYMOBIL

- Playtime Edventures LLC

- PleIQ Smart Toys

- PlayMonster

- Play Visions Inc.

- Plus-Plus USA

- POWERUP

- Prime Time Toys

- Primo Toys

- Princess Paradise

- Prodotto

- Quantum Mechanix Inc.

- R&R Games, Inc.

- Rainbow Colours Music Ltd

- Ravensburger

- Razor USA

- Reach Companies

- Reckless Ventures LLC 

- Redwood Ventures

​- Relevant Play

- ROOOZ PLANET

- Roshambo Baby, Inc.

- Royal Bobbles

- Roylco

- Rubbabu

- Sago Mini

- Sailing (U.S.) Int'l Corp.

- Saturnian 1 Inc.

- Savvi

- Schleich USA Inc.

- Schoenhut

- SCHOOL-RITE

- School Zone

- SeaBelievers

- SeJe LLC

- Sentosphere

- Set Enterprises, Inc.

- seven20

- Sharingland

- Showaflops

- SILLY STRING Products

- Silver Cross

- Skullduggery

- Skyrocket Toys

- Small World Toys

- Smart Play

- Smart Toys & Games

- Smart Trike USA LLC

- Snaptoys

- SoftStone Products

- Southard Freeman Communications

- SpiceBox Product Development Ltd.

- Spin Master Ltd

- Squire Boone Village

- Squishable

- Squishy Circuits

- STC

- Steiff

- Story Craze

- Strictly Briks

- Sun-Staches

- Super Happy Fun Fun

- Super Impulse

- Super Jumper Inc

- Sweets Kendamas

- Tactic Games USA

- Talicor, Inc.

- Tangle Creations

- Tastemakers, LLC

- Tasty Peach Studios

- TeeTurtle

- Teknikio

- Thames & Kosmos

- The Button Nose Kidz LLC

The Carat Shop

- The CHILLAFISH Company

- The Haywire Group

- The Learning Journey

- The Loyal Subjects

- The Magical Tales

- The Master Theorem Games

- The NPD Group

- The Original Toy Company

- The Queen's Treasures

- The Simplay3 Company

- The Toy Network

- The United States Playing Card Company

- The Young Scientists Club

- ThinkFun

- TOMY International

- Top Trumps

- Toysmith

- Tradewala

Traveling Animals, Inc.

- Treeblocks LLC

- TreePod Hanging Treehouses

- Trends International

- Trick or Treat Studios

- Tucker Toys

- Turing Tumble LLC

- TUV Rheinland

- TWEE

- Two Monkeyz (DBA Stroller Costumes)

- Tynies, Inc.

- UBTECH Robotics

- UGEARS

- UL

- Umlozi International

- USAopoly

- Valtech

- Volten s.r.o.

- VTech & LeapFrog

- Vuforia/PTC

- Wacky Links

- Watchitude

- Water and Lightning

- Weplay

- WeVeel

- What Do You Meme?

- Whatnot Toys, Inc.

- Whiffer Sniffers

- Wicked Cool Toys

- Wild Republic

- Winfat Industrial Company Limited

- Wizhead, Inc.

- Woobo Inc

- WowWee

- WREBBIT PUZZLES INC

- Xtraordin Air Toys

- YOTTOY Productions, Inc.

- YULU

- Zing

- ZIPIT USA

- Zorbitz, Inc.

- ZURU

News Releases

NEW REPORT: “High-Quality” Digital Play Balanced with Traditional Play is Best for Kids

New York, NY | April 3, 2018 – Digital play is sometimes dismissed as empty time that doesn’t engage kids, but experts say there are many benefits to letting kids play in today’s digital playground. The key is to balance screen-based play with traditional play and ensure that digital entertainment is high-quality, as well as parental involvement, according to a panel of child development and digital media experts convened by The Genius of Play during the Consumer Electronics Show (CES) in January. The panel’s findings are included in a new report that’s now available: “Why Play is the Secret Sauce for Raising the Next Generation of Digital Innovators, A Special Report by The Genius of Play.”

“Kids learn and develop crucial skills through all types of play – structured and unstructured, as well as traditional and digital play,” said Ken Seiter, The Toy Association’s executive vice president of marketing communications and the panel’s moderator. “It’s important that parents understand that screen-based or online play does not have to be an all or nothing experience. Our panel of experts was extremely knowledgeable and shared best practices for appropriately fostering kids’ development through digital play.”

The panel, which included Sara DeWitt, vice president of PBS Kids Digital, Dr. Jodi Sherman LeVos, director of child development & learning at Mattel, and emotional dynamics expert Dr. Erik Fisher, explored the evolving nature of play in today’s world and sought to provide parents with guidance on how to incorporate all types of play into a child’s daily routine. The experts’ consensus: when it comes to digital play, experiences that have a clear learning intent combined with parental engagement are paramount.

INSIGHTS FROM THE PANEL:

  • Play exists in a variety of arenas and forms.
    Opportunities for play are everywhere: at home, in school, in stores, at amusement parks, etc. Kids get the most benefit when traditional and digital play exist simultaneously, in a balanced environment.  
  • The best kind of digital play is high-quality content that’s designed with clear learning objectives.
    These objectives should include: improving cognitive thinking; building language skills; encouraging social skills; and/or promoting creativity.
  • Technology gives kids a variety of perspectives on the world.
    Technology supports traditional play by reinforcing key values and adding another dimension to the play experience. For instance, apps and gameplay can bring unique worlds to life and allow children to explore these worlds in a new way.
  • Technology can also help drive the benefits of play by emphasizing personalized and adaptive learning.  
    The best kind of high-tech play involves quality engagement in short bursts that engages kids while extending their knowledge in other areas. For instance, if a system can detect a child struggling with a particular concept, offering tutorials or prompts is an area where technology can really help kids learn.
  • Parents are highly encouraged to participate in their child’s digital play and ask questions.

Implementing this type of interaction at an early age builds on communication skills between parent and child, develops trust, and prepares children for more serious talks about internet safety as they grow.

“Why Play is the Secret Sauce for Raising the Next Generation of Digital Innovators, A Special Report by The Genius of Play” can be downloaded at TheGeniusOfPlay.org.

About The Genius of Play

The Genius of Play is a national movement to raise awareness of play’s vital role in child development, spearheaded by the Toy Association. Deeply rooted in research and facts, The Genius of Play is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. The Genius of Play enables today’s busy parents and caretakers to use the power of play to help raise a happier, healthier, and more productive next generation. Visit TheGeniusOfPlay.org for easily accessible play ideas and tips, expert advice and other play resources. It’s More Than Play!

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Contact: Adrienne Appell
The Toy Association
646.520.4863
aappell@toyassociation.org