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EASTON, Pa., Feb. 21, 2020 /PRNewswire/ -- Crayola the brand that sparks creativity through color and encourages kids to expand their imaginations, introduces the 2020 holiday line up at the American International Toy Fair on February 22 - 25, New York City (Booth #403). Building on the tremendous success of fan favorites Scribble Scrubbie Pets and Glitter Dots, this year's line-up will introduce new play environments, mystery glitter fun with less mess, explore kids' love of sciences with a creative twist and fuel creative exploration with DIY art-inspired activities.
"This holiday, Crayola will fuel creativity with innovation from our most sought-after toys and foster a love of learning and play with the new STEAM inspired science kits," said Rich Wuerthele President and Chief Executive Officer, Crayola LLC. "Scribble Scrubbie Pets flew off the shelves in 2019, and the 2020 line up gives kids more of what they love from the original products – while also providing new aspects of imaginative play within more environments. The Crayola STEAM Science Kits will bring science into the home through colorful and fun experiences."
2020 Key Product Offerings:
Scribble Scrubbie Pets, with a 4.4-star rating on Amazon, are truly loved around the world. Currently, there are 34 adorable pets, 7 playsets and a colorful and engaging digital app. The evolution of the line now gives kids two additional playsets for kids to color and clean their pets.
STEAM learning has become a huge trend in advancing kids' real-world education and creative skills. Crayola STEAM Science kits are not only educational but fun and teach kids about science through three different themes – space, liquid and wicking paper flowers.
Glitter Dots have revolutionized glitter play by delivering all the sparkle without the mess, making them the perfect solution for both moms and kids.
Additional 2020 Product Offerings
As the DIY maker culture trend continues in popularity with adults, the Crayola Maker Series invites kids to get in on the movement by creating their own DIY custom art materials.
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.
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Golin for Crayola