September 22, 2023 | The Toy Association's "Toy Trends Briefing," taking place on opening day of the 118th Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights for the 2023 holiday season. Plus, the team will offer an exclusive sneak peek at some of the upcoming toys and trends to watch in 2024.
From 1-2 p.m. on Saturday, September 30, the Association’s team of trend experts will explore the evolution of its toy & play trend forecast for 2023, supported by new data from a survey of U.S. parents conducted by Wakefield Research on behalf of The Toy Association™. The briefing, which will feature product examples straight from the show floor, is meant to provide media, buyers, and other Toy Fair guests with an overview of the toy and youth trends expected to drive sales this holiday season and beyond.
Free and open to all Toy Fair attendees, the briefing will take place in the General Session Theatre (Room 1E09) of the Javits Center. More information about the presentation and the full range of Toy Fair University educational programming taking place at Toy Fair can be found at www.ToyFairNY.com.
Toy Fair will take place September 30 to October 3, 2023, in New York City. To read about the current trends and for more information about The Toy Association’s trend activities, visit www.ToyAssociation.org/trends.
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