| WHAT: | Need to know which toy trends will dominate kids' wish lists through Holiday '1 9? Find out at the Toy Trends Briefing, an exclusive presentation hosted by The Toy Association, producer of the 1 1 6th North American International Toy Fair. |
| WHEN: | Sunday, February 17 | 4-5 p.m. |
| WHERE: | Room 1 E09 (Hall IE - Lower Level), Jacob K. Javits Convention Center, New York City |
| WHO: |
Toy Association trend experts will provide an overview of each trend and give live product demos using toys and games from the show floor. A Q&A session will follow. Show staff will also be on-hand to help media map out visits to exhibitor booths and locate specific types of toys at the show. Throughout the year, The Toy Association's team of experts works with hundreds of global toy companies to identify the products and trends that will drive consumer spending on toys, games, and youth entertainment products. Trend expert bios are available in the Toy Fair Press Kit of the Toy Fair New York Online Press Room. |
| HOW: | This session is open to all Toy Fair guests. Registration is mandatory for access to Toy Fair. Verification of media credentials is required. Media can sign up on-site at the show. |
| CONTACT: | Kara Yacovone / KYacovone@kellencompany.com Office: 212.297.2106 / Mobile: 845.544.3067 |
ABOUT THE TOY ASSOCIATION www.ToyAssociation.org | www.ToyFairNY.com
Founded in 1916, The Toy AssociationTM, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $1 10.9 billion, and its 1000+ members drive the annual $27 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play, and promotes play's positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.