September 15, 2023 | Toy Fair®, taking place September 30 to October 3 at the Javits Center in New York City, is once again poised to serve as a worldwide showcase of what’s happening in the industry today as well as the ultimate destination for play professionals to build connections, meet with new partners, and build business. Part of this global reach is amplified by Toy Fair’s strategic print and online publication partners, which play a pivotal role in expanding the event’s presence and influence on a global stage.
Toy Fair has more than 20 media partners that cover all things related to the event to an international audience, including the U.K., China, Norway, Sweden, Poland, Australia, Austria, Switzerland, South America, Korea, Holland, and more. The relationship with global media ensures that exhibitors’ latest products and toy trends coming out of the show resonate with a worldwide audience and that the event remains at the forefront of the international toy industry.
“Toy Fair’s global publication partners serve as the megaphones through which the event's excitement, innovations, and happenings are broadcasted to audiences in their respective countries,” said Kimberly Carcone, executive vice president of global market events at The Toy Association™. “Their reach within their regions is invaluable and are essential in spreading the word about Toy Fair.”
The Toy Association™, producer of Toy Fair, is also hosting an esteemed international media delegation — including editors from Italy, the UK, Germany, Belgium, Spain, and Brazil — who will attend and report on the show. The international media delegation will take part in several activities, such as serving as judges for the first-ever Toy Fair “Reimagination Awards,” which rewards exhibitors for incorporating the show’s new visual merchandising initiative into their booth design in a creative and inviting way.
Toy Fair will take place September 30 to October 3 in New York City. Attendee registration is now open. Visit ToyFairNY.com to learn more.
View original article here: https://www.toyassociation.org/PressRoom2/News/2023_News/toy-fairs-publication-partners-strengthen-shows-global-reach.aspx